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In today’s day and age, there are many powerful marketing tools that you can use to start a profitable construction business. Most tools involve the Internet. You can easily set up a Google Business page, as well as a simple website for your company that gives information about your services and who you are, along with other important pieces of information that customers will want to know about your business. For more information on using Google to set up a “My Business” page, Entrepreneur Magazine has published a wonderful article right here.
6. Join Various Local Business And Construction Groups
In your region, there will probably be a variety of contractor groups and business networks that you can join. This allows you to expand your network, or, if you don’t have a network, to create one. And this is very important because the right network can help you obtain leads for your business, along with a variety of other benefits, such as having a group of people you can share business and marketing strategies with. These people will, in a sense, serve as your mentors. In business, having a mentor that you can emulate to some degree is very important, and it will save you lots of time and money down the road.
5. Start A Blog
Going back to free marketing, starting a blog is a very good idea because it has been proven that it increases engagement with your business. More people will come to your website, check out your services, and see what’s up. This is a hugely powerful way of attaining leads, and if you take the time to write a good article every two weeks or so – ideally, an informational article on a subject that pertains to your business – you are able to foster trust, and show you put time and energy into producing good content. Thus, it extends to your actual business, as well.
4. Win More Bids By Meeting With Clients
This is a big one. If you simply take the time to meet with a potential client, to chat with them for a while and ask what they really want, you’ll find they are far more likely to hire you. Regardless of your price, you’ve shown initiative, and they now see you as the trustworthy person you are.
3. Rent Pickup Trucks – Instead Of Buying
Buying pickup trucks for transportation is not an advisable option in today’s economy. It costs a lot of money, and getting a good loan is hard. At the moment, there are so many more opportunities for renting pickup trucks, rather than buying them. In our experience, Flex Fleet Rental has the best plan of them all. You simply set up an account, order the trucks you need, and they take them to your site. Then, they pick them up. Easy and affordable is how they run, and we highly recommend them!
2. Deliver Great Customer Service
Please your clients. Go the extra mile, even if it takes a bit more time. They will tell other people who need construction work done about your amazing service. In turn, those people will come to you, which allows you to earn more money relatively effortlessly.
1. Focus On Your Return On Investment – Above All Else
Above all else, focus on your return on investment. Make a good budget. Plan thoroughly. Make sure that the money you are putting in – the investment – is getting a return that is greater than that investment. This isn’t just if you’re starting off, and it’s a business principle that must always be applied. Remember, if there’s no return on investment, your business isn’t a business, it’s a debt.