6 Creative Ways To Customize Your Real Estate Marketing Materials

Are your real estate marketing flyers, emails and social media posts improving your business? It’s easy to focus on the quantity of your messages and forget about the quality of them. Use these six creative ways to customize your marketing materials and engage with your real estate clients. Reach out to a professional design team for more information about your marketing materials and for helpful strategies to implement these six creative steps.

1. Create an FAQs Section

Most buyers and sellers come to you with dozens of questions. While it’s important to be patient and personally answer every question from every client, this can be an exhausting and inefficient system. One way to reduce your workload is to predict common questions and send out an FAQ newsletter or marketing flyer. Address common questions about the process and tips on how to make it go more smoothly.

2. Use Marketing Videos

Videos are the new trend in marketing. Home walk-throughs, how-to interior design and the selling process can all be captured in memorable videos. Your clients are very likely to watch videos, particularly when viewing your messages on their mobile device, so video is a great medium to use to highlight the latest news or introduce a new listing. Even more than an image, a video has the power to stick with people all day and encourage them to reach out and ask for more information.

3. Make It Personal

Social media is all about personal connections. Just like your private accounts, you want your professional accounts to make personal connections and accurately represent you. Work with a real estate marketing agency to find out how to put your best foot forward and capture your professional personality in accounts, posts and email campaigns.

4. Write With a Memorable Tone

Your clients may receive dozens of emails or scroll through plenty of social media posts in a single day. Don’t overload them with another generic post or message, but create a unique tone. Consider whether your company is best served with a humorous, serious, casual or blended tone. Each of these can reach your potential audience in different ways, so consider working with a real estate marketing team to find your voice.

5. Connect With Social Media

If you’re not already using social media, you’re about to grow your marketing in a surprising way. Even realtors who are already on social media may not be using it to its fullest extent. Hone your social strategy, craft a content calendar and connect with motivated buyers and sellers in your neighborhood through a business profile on several social media accounts.

6. Save Time With Real Estate Marketing Templates

Market effectively with real estate marketing templates. Work with a professional design team to unlock B2B marketing strategies that can grow your real estate business. Uncover time-saving techniques, create iconic posts and improve the number of responses you receive to your emails, contact requests and other messages. You may not need to completely overhaul your marketing strategy, but find out how these small strategies can help you reach your marketing and real estate goals.