The internet is a continuous changing space where you need to ensure you are traveling around with the user and are enabling a user-friendly experience. With the rapidly changing algorithms, you need optimize your website to rank top for more traffic.
The content is seasoned with SEO, keyword searches, rich text results, and hashtags. Whereas, their performance indices like SERP, CTR, backlinking, and header tags to help content producers know how well their content is doing.
Search Engine Results Page (SERP) is the result you get on Google for the query or search phrase you provided. It is that first impression you create on your user by being listed on page 01 of the search. The higher you are on the list, the more visibility and the more the chance for engagement.
Also, with the right keywords, images, and the information, you may have your ‘Click at first go’.
What is the Click through rate?
Click through rate (CTR) is another performance metric that shows if your content is the king. CTR is the ratio of the number of clicks on your website to your site or link exposure. It will let you know how well your content has resonated with the audience.
So, if you are able to strike that first engagement, then CTR is the brownie point, and who doesn’t want those?
How Do You Attain A Good CTR?
Original and Unique Content
There is ample fish in the sea; users are constantly exposed to ample content. This makes it important to give unique and fresh content. So, what makes your content stand out? Make sure your copy lures the user to want to read further, is straightforward and clear.
Categorize and Break Down Content
We all know ‘no one reads the offered document carefully before signing.’ To avoid such bounce rates, you need to optimize your content. It needs to be well formatted, broken down into titles and categories. The user should get instant information without having to hover. Partnering with a content marketing agency can help structure and optimize your content for skimmability, ensuring users immediately see and absorb key information.
Optimize, Optimize, and Optimize
Ensure adequate zest of SEO terms. These will help list your site higher to create an engagement. While local SEO is possible, hiring an agency experienced in technical SEO audits and optimization can help maximize your visibility. For niche industries, the likes of which can include drug rehab centers, it’s important to work with an agencies similar to Orbital SEO for drug rehabs that specialize in your specific field. Even a law firm can also collaborate with similar companies that make specific content to help people with their legal needs.
It is observed through trends and studies that having images on your site attracts more website traffic. Like we all want to read books with pictures! So, use good quality images. Infographics, charts, and other visuals tailored to your niche can capture attention while conveying information clearly.
Backlinks Are to Count On
When other sites link back to your site, it comes across like a reference in layman’s language. Google considers it as a measure of your reliability and good content. Likewise, for the users as well, the backlinking to your site will mean added value through referral.
Make it a Site to Remember
Once you have engaged the user to click through, ensure the user spends more time on your site, resulting in better ranking. The purpose should always be to reduce the work of the user and provide easy and speedy navigation.
Videos for The Win
Studies show that having videos in your content spikes the CTR, as people like to watch rather than read. To put it simply, instead of just reading a recipe to bake a cake, you would prefer seeing a tutorial for doing so. Hence, adding videos to your content will do the trick!
It’s All About the Timing
CTR sees a surge at the beginning of the search cycle. When the user is trying to make an informed decision, you see them visiting different sites, comparing, and browsing. Towards the end of the cycle, the CTR is low. So, it is important to have good meta descriptions, snippets, and SEO words that make the user feel they will get value from your site.
Keep Up with Technology
The internet, its tools, and the game are ever changing, and you will never have the time to scrape through visitors’ data and get accurate insights. Even if you are able to do it manually, it is still going to be taxing. Approaching a ppc company nz or elsewhere is better to drive traffic and boost sales online.
Keep a check on your data and learning analytics to understand your growth, and develop your SWAT, as you need those stats, and you need them ASAP.
What’s Unique About Whatsmyserp?
WhatsMySERP is the boon you have been looking for. It will help you keep track of where your website ranks on Google with daily updates or unlimited on-demand checks. It provides results through which you can gauge your SEO efforts, learn day to day changes in the trends, know what worked and what did not or understand why your CTR is low.
Overall, it will be a guided effort, so instead of guesswork and assumptions, which are the basis of your strategy, you will have real numbers to up your game.
With features like specific geo-location tracking, PDF reports, unlimited domains, search volume, CPC, Google analytics integration, tags, favorites, and 24/7 customer support, you are equipped to form better strategies. So, find more informative SEO blogs with WhatsMySERP.
You are just a “click” away from getting your click through moment!