Contrary to the usual food businesses that might just get a pass if they serve decent tasting food for an affordable price, a sushi business has to go the extra mile to ensure their customers keep coming back. For the most part, sushi diners are quite picky. They would be willing to pay the extra dollars for “good sushi” rolls – the ones that are expertly crafted that is.
While a sushi machine can help you get the expertly crafted rolls, there is a lot more than just that and a set of sushi recipes that you need to make your sushi business successful. You need to promote your business for sustained growth and of course popularity – but that can seem to be daunting.
Good thing is that we’ve compiled a bunch of tips to help you market and promote your sushi business the right way. Here’s what you can do:
Tasting Nights Are a Great Idea!
Attract potential customers who eat sushi by hosting tasting nights at your restaurant. The idea behind this is to allow people the chance to try the deliciousness you serve without spending any money. It’s a smart option to reach out to local celebrities, food bloggers, and other influential groups and invite them over for a tasting night. Serve them portions sushi or other dishes that you wish to promote and let them spread the word.
You could even serve complimentary meal portions to regular customers and ask them for feedback on the dish – inadvertently, you’d be promoting your business either way!
Set Up a Website
You probably already have or are working on setting up a website. However, unless that website is optimised for search engines, there is little point of having one. Get the expertise of an SEO professional so that your restaurant pops up every time someone in the vicinity searches for a “sushi restaurant near me” online.
Make sure your website is easy to navigate, has high resolution images of your sushi, and the contact details of your restaurant along with the directions to reach it!
Hit the Social Media
The quickest and the easiest way to reach out to the target crowd is to promote your sushi business on the social media. Locate public forums where people share reviews and opinions on local restaurants and businesses and share your business details and promotions there once you’ve posted them on your own pages.
Share behind-the-scene videos, announce upcoming events, and hold competitions and quizzes to lure the crowds to your business. Above all, make sure you share the customer reviews that people post for you!
In order to win the sushi diners, it is extremely important to target the right markets. This is exactly what the above mentioned tips will help you accomplish, given that you choose to follow them. Once your business starts to flourish – offering loyalty cards with discounts will help you significantly increase the diner turnout at your sushi restaurant.
So are you ready to put up the sails that will take your sushi business cruising past those in competition with it?