Getting premium placement on the retail shelf is often the difference between roaring success and total failure. As the resource explains, there are two basic aspects of earning a top spot on the shelf: packaging design and marketing. If the product’s package doesn’t grab the shopper’s attention, it’s probably not going to sell well no matter where it’s positioned. If the product has the most eye-grabbing package in the world but the retailer isn’t sold on showcasing it, sales will similarly disappoint. This is why the accompanying resource is essential reading for any entrepreneur or business.