IMDb or Internet Movie Database is an online database that contains information regarding movies, games, TV Series. Important data pertaining to the piece, cast, production crew, plot summaries and reviews can all be found on this platform. Founded by computer programmer “Col Needham”, IMDb has gone on to become the de facto name in the entertainment industry. As of 2020, IMDb has over 6.5 million titles and 83 million registered users. While most of the contents are uploaded by the community, moderators work behind the scenes so that no misinformation ever gets posted on the platform. IMDb has the power to make or break a reputation of a film, therefore it becomes a necessity to be rated well on such an unforgiving platform. Today we will be taking a deeper look into how film producers take advantage of IMDb. Many producers and movie crew take advantage of social media marketing services to boost their populartiy on IMDb and other social platforms.
With millions of daily visitors on the platform, it becomes very necessary to take full advantage in order to gain maximum exposure to their contents. As a producer, you will be enticed to grab the millions of visitors on the platform and redirect many towards your film. This gives you a solid audience to promote your film.
Add proper plots, synopsis and cast information to your movie page in order to get the most out of the platform. Every big production house follows this great practice as this encourages more interaction on the part of the users and pages will pop up more often on search results. Adding a trailer is also a great way to attract more audience to your page. If you use the platform wisely, IMDb can be one of the most rewarding platforms for your movie promotion desires. You should form a marketing strategy for your film or tv show on IMDb.
It is also advised that you add proper biographies for the cast and members of the production house as this will help the viewers better associate with the industry. If you have multiple movies on the platform or the cast has worked on different projects all of these can be hyperlinked on your page to encourage more clicks on the subsequent pages. This is important as this IMDb prefers to have pages with multiple backlinks.
IMDb is a community-supported platform. And the best part of community support is that if enough you can get enough people to get curious about anything, they will complete information for you. Wikipedia and IMDb are great examples of community-supported projects. Moderators are present behind the scenes to screen out misinformation or vandalism. Community support can be an extremely powerful tool. If more and more people are inclined towards contributing to your page, there is a great chance that you have hit the marketing jackpot for your film.
Ratings on IMDb is also a very powerful attribute towards the success of your movie. IMDb is not very lenient towards handing out great reviews towards every piece of pop culture on the platform. Movies with the highest ratings on IMDb tend to be all-time greatest movies such as The Shawshank Redemption (9.2) and The Godfather (9.1). This illustrates how difficult it is to achieve a good score on IMDb and what a good score on means for your movie.