Companies make a great mistake thinking that social media is just for personal use. Any firm that wants to remain relevant, expand online, or grow its social media presence, needs to take some platforms, strategies, and guides seriously. Moving companies need to give social media a try, as it’s the perfect place where potential clients search for moving services, recommendations, and stories.
Nowadays, it’s not an option for a moving firm to have an online presence but a mandatory duty. Apart from building your brand on the most well-established platforms such as Facebook, Yelp, Instagram, or Twitter, you need to know the tips and tricks that will help you excel online, build your brand, reach your potential customers and ultimately, grow your revenue. We’ve put together a list for you with all the strategies you might need.
1. Monitor what you do online
Whatever you do with your social media channels, you need to monitor the responses you get and analyze the results. It’s no secret that a moving company’s online reputation is essential to remaining successful and the go-to firm for clients. If a potential customer reads a bad review about your company or can’t find any good recommendations, there’s a high chance that they will not choose to do business with you.
So, how can you make sure you’re in full control of your reputation? Empire Movers, a New York City-based company, can testify that there are many tools that you can rely on to affect your business reputation on all social media channels positively. When you have the right tools at hand, generating fantastic feedback and decreasing the chance of upsetting a client is simple and easy. You can look ahead to find more information about reputation management.
2. Respond to all customer ratings and reviews
Ratings and reviews are some of the easiest ways for your clients to tell their stories and experience about you and the services you’ve offered. When someone who is still in the consideration phase regarding picking your firm sees a great review, they are more inclined to choose you. Many 5-star ratings and great reviews on Facebook, Google, or Yelp will help you establish an excellent online reputation.
But you have to keep in mind that authenticity is critical. All of the companies mentioned above have complex systems and checks to limit fake ratings and reviews coming from bots. Don’t even think about paying for a company that offers to generate dozens of great reviews and ratings for you. Your clients will know they are fake, as they lack a genuine touch, plus, Google can penalize you if it finds out about it.
3. Referrals are essential
After you’ve finished helping a client with a move, there’s still much to do with the situation marketing-wise. If you want to do it the smart way, you have to leave behind a survey, a letter of recommendation, or any marketing information that makes it easier to turn that client into someone who will love to recommend your firm to their friends, family members, colleagues, and acquaintances, online and offline, too.
Because online referrals are so important, make sure your website is integrated with all your social media platforms so your customers’ likes appear on your site.