5 Ways to Build a Strong Marketing Strategy Using VoIP

When you have a business that needs to be competitive, the marketing strategy must be at the front of it. Many technologies emerging have begun to shake up a few industries.

Because of this, it is necessary to improve your strategy by integrating good call technologies like VoIP telephony.

VoIP takes the normal telephone technology and turns it up a notch by making the landlines digital through fiber optics. This makes it easy to handle both inbound and outbound calls in a blended contact center model.

When a business incorporates VoIP, its marketing strategy benefits in many ways.

Below, we have listed 5 ways that VoIP technology can make your marketing strategy much stronger.

1. Concentrate your VoIP Telephony on Specific Areas

A nice benefit that VoIP provides is the ability to have the phone number be local even if you do not reside in the area. So if you are based in Seattle, your phone number can be from Miami. This is made possible by the local Internet Protocol of the area.

When you have the use of the local Internet Protocol you are able to achieve twice as much as before. The main advantage of a local number lies with the appearance of becoming a local company.

This will help a business seem bigger than it actually is. This can also create local appeal. This local number will also benefit your sales and support teams which is great since many customers prefer locally based customer service.

2. Setup Extensions for Virtual Work

When you employ VoIP, a traditional landline becomes nonexistent. You are also able to assign your cell phone with local numbers as well or have more than one cell have the same phone number. Being able to do this will then open up a door for other perks down the line.

The primary point is that it allows an extension to be created virtually; this is called a virtual call center. So if you have employees working from home, they will be able to connect from their home devices. The same applies if you conduct a lot of business away from the head office, which allows the entire team to remain informed of all business no matter where they are working from. The sales department will benefit from this the most since the customers will still need to be attended to.

The second point is that you will be able to lay down guidelines for responding to customers. This can be similar to a queue where calls wait for the next available agent to take the call. This system increases the customer’s possibility to get into contact with the company and increases the chance to receive another satisfied client.

3. Cost Savings

Another great benefit from having VoIP telephony technology is the cost savings. Overall, it is cheaper to have VoIP as compared to a normal landline because of the method used for transmitting data. This allows you to continue working efficiently instead of having to wait for the phone company to come to install a line.

4. Integrate an IVR

Integrating an automated voice (IVR) at the beginning of a call will get the ball rolling when a customer calls. This IVR’s job is to take the place of a human in the capacity of an operator or a receptionist. Due to the automated voice being the company’s first contact, it plays an important role in sales.

The automated voice can also connect with customers waiting in a queue. You can easily personalize it for what your business needs require by implementing items such as various sayings related to the business. Good IVRs are also able to transfer all calls to the appropriate destination.

For times where the phone is unable to be answered, you can have an electronic message made that would be delivered to you via email.

This will alleviate any distractions occurring while in a meeting or assisting another customer and be able to reply later in the day. With this, the customer will feel confident knowing that they are able to send a message and the business not having to be concerned about any missed calls.

5. Recording Calls Helps Your Team Perform Better

It is critical that communication remains clear and you are able to express yourself in an effective manner. Although this can be difficult to manage at times with VoIP it can make things a whole lot easier.

A VoIP system is able to monitor all calls answered by staff to ensure the highest quality service is provided to the customer.

This feature easily provides an advantage to a company that strives to give excellent customer service and see improvement in customer satisfaction metrics. By recording the calls, a supervisor is able to look over the work performed by staff. It can also provide growth for staff as a way to develop and sharpen their skills, answer questions correctly and reduce handling time.

About babelforce babelforce is a global cloud communications platform focused on No-Code integration and automation. It allows non-technical people to build even the most complex integrated processes for customer-facing teams, particularly in the call centre.