If you are looking to produce new products, then you are likely going to be looking to hire a product design company to assist you in the design process and manufacturing process, unless you are experienced in this yourself.
With such a plethora of companies out there, it can be hard to decide which one to go for. So, we’ve highlighted a few of the things you should consider when hiring a product design company.
Top things to consider when choosing a product design company
- Know what your goals are
From the very first conversation, you need to be clear about what your goals are for the product and what your expectations are. It is important for the success of the design process and the overall project that the designer understands fully what you wish to achieve and what the wider goals around the product are.
A creative and detailed brief helps the designer to understand the scope of the project, what you want and what the purpose of a product is. This can then save time and money later down the line if they go in blind and do not get it right. You should try to include as much supporting information as possible such as target audience, budget and deadlines.
- Have they worked with clients in your industry?
If you want a design company that understands you and can work well with you, then you need to know that they have experience with clients in your industry. This allows them to understand the needs of your business more and even have a bit of prior knowledge in regard to the types of consumers you will be targeting.
In our experience, this can really help with the overall process and can greatly improve the end result. However, this does not mean that a designer with no previous experience in your field cannot deliver a great final product, it just means that they may need to be led more and will need a lot more detail.
Another important thing to do is to read some reviews and client testimonials. This will give you a understanding of who you will be working with and will give you an idea of whether they have provided a good experience previously.
Effective communication is crucial throughout the design process, and you can usually tell if someone is a good communicator from the offset.
Whilst a product design company will ultimately be working on lots of projects at once, it is still important that you feel valued and feel that they are giving your project the attention it deserves. When first contacting designers, try to get a feel for how they communicate and whether they are responding in a reasonable time.
Before starting you also need to understand their process and how they work, so it is also worth discussing how they go about projects and also how many revisions are included within the prices that they charge. Design revisions may not always be needed but can be useful when the final outcome is not what you quite had in mind. It’s good to get an idea of costs first, and understand what their expectations are too.