There are about 30 million small businesses in the US, which continues to grow by 600,000 every year. Many of these businesses cater to all kinds of industries. However, one of the fastest-growing industries that are dominating small businesses is marketing. This is because a marketing company is cheap and easy to start.
You don’t need to invest a lot of equipment to start this kind of company, and you don’t need many employees either. All you need are a few talented individuals and a couple of computers. Once you have this, you can easily start your marketing company and grow it for the years to come. But we’re guessing you have something you would like to ask. What about physical marketing? Don’t you need to invest in that to grow your business?
Well, you don’t have to concentrate on physical marketing anymore. Digital marketing is worth $43 billion with a healthy compound annual growth rate of 17%, one of the highest rates in the industry. Many companies right now are concentrating on this kind of marketing. One of the reasons is related to its substantial growth throughout the years. Another reason is because of the pandemic.
The substantial growth that digital marketing has received throughout the years has attracted investors, even those who don’t specialize in marketing. It has become beneficial and profitable to have a big footprint on the internet, and many business owners know this. The pandemic has also driven out any chance of a good physical marketing campaign. If you have noticed, big companies are concentrating on their presence on social media sites this year. Social media sites are free real estate, and anyone who grows their following there is sure to get more customers.
So with these things in mind, if you want your marketing company to grow this year, it’s time for you to go digital. Help other companies establish a good presence online, and your company will be greatly rewarded for it.
Use the Right Tools
Using the right tools for the job is essential in the field of marketing. If you’re going digital, you must have the top online storage for pictures and projects. Having cloud storage is always a plus because this ensures that your files are not only safe, but employees working at home have access to them as well. It’s also important that you back up these files because you never know when your company gets attacked by malware. Losing these files can mean thousands of dollars down the drain, so ensure that you invest in the right tools for the job.
It might also be time to start upgrading the computers in your office. Efficiency is key in marketing, and if your employees are working with subpar computers, there is a good chance that their productivity is taking a hit. Invest in better computers. You don’t necessarily have to do it in one go. You can start replacing computers monthly, or once you have the revenue for it. This ensures that your company is working at 100% capacity.
Establish Loyalty Rewards for Your Clients
As a marketing company, one of the things you are responsible for is to increase the rate that customers return to your clients. One of the best ways to do this is to implement a loyalty reward that is robust and feasible for your clients.
Loyalty rewards are considered something that is taken for granted by customers because what does loyalty even mean nowadays? Especially when there are thousands of the same companies in every block, just with a different name. However, brand loyalty means so much in growing your client’s company, and if you want your marketing company to grow, you’d want your clients to grow with you.
Creating a robust loyalty program can be challenging. However, with the use of email survey tools (see for example) and research, you can tailor a loyalty program to help your clients. Look into what your client’s target audience wants from the company and work from there. If you still can’t find the right loyalty program for your client, then it’s time to implement the basics. A simple points system can never go wrong because this will get a couple of customers to come back to your client’s business to gain more points for free things. A loyalty program is always better than a no-loyalty program.
As a marketing business, you’ll only grow when your clients grow. So make sure that you make the right investments that will help you deliver the best services possible to your clients. Once they have grown in their industry, you will likely grow with them.
Meta title: Essential Action to Take to Grow Your Marketing Company
meta desc: The number of small businesses continues to grow. Growing your marketing company can be challenging as more competitors arrive. Here’s how you can do it.