If you’re a business owner and looking to attract new customers, or just inform the existing ones, why not use animation videos for your marketing needs. These are quick and straight-to-the-point videos that are highly effective in grabbing people’s attention and giving your product/service more visibility. Let’s take a look at the following reasons why your business will benefit from animation.
Quicker and More Precise Communication
Video animation sells a product or service in a clear and concise way. As a business owner, you must ensure that your message is clearly defined in your video. Keep your advertising video straight to the point in order to attract the attention of consumers. Simple animation is much more successful than a complex video in which, the main message may get overlooked by the viewer.
Animation Videos Show What Cannot be Captured in Photos
This is where animation truly shines, especially when it’s in 3D. As long as you use your imagination, there will be no limits to what can be shown. If you have the budget, consider hiring an animator to create your 3D video. Marketers can benefit greatly when they opt to demonstrate their service or product in ways that are beyond conventional photography.
Consumers Prefer Watching Videos
Watching videos is on top of most online users’ list and for this reason, it would be beneficial for your business to connect with prospective customers on a deeper level. To do this successfully, make sure you create a professional video with a little humour at the same time.
Improved Conversion Rates
According to recent studies by online researchers, video presentations covert rates much quicker than any other form of advertising. This is because videos are to the point and entertaining. When you have your target customer in mind, you will be able to create a custom video that will fulfil their needs. Remember that your conversion rates can hit sky high with carefully targeted videos.
Animation Videos Save Money
Did you know that creating a commercial animation video will actually cost you less than creating a live production? To make your video memorable, you may want to use a little humour and build your character just to spice things up. This is by far cheaper than having to hire a celebrity to appear in your video.
Make a Long Lasting Impression
Animation viewers tend to remember 50 per cent more information than they do when they just look at black and white text. This is due to the fact that animation gets registered on both sides of the brain. The right side of the brain triggers emotion and instantly likes the animation, while the left side allows the animation to communicate in a way that words can’t. As a result, the animation video will make a lasting impression on the viewer as it directly registers in their long term memory, thus leading to higher impact.
The above are just some of the reasons why using animation for your business is the best option. It all depends on how you use it and the message you are trying to convey in your video. Making use of animation characters (especially recognisable ones) will also enable you to have fun whilst selling your product or service online. All you need is a little imagination and creativity.
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