Customer feedback may be one of the most underrated aspects of business. Too often, entrepreneurs and other business owners overlook the power of the spoken word of their customers.

People are, by nature, followers. You, as a business owner, are responsible for playing the pipe of the Pied Piper. Showing the world how satisfied your customers are with their experience is something that cannot be purchased. It’s so important to collect customer feedback. Some businesses have even started using the software available from https://reputation.com/products/insights-actions/ to gather insights about what their customers are saying. By doing that, businesses are able to see the main areas that customers think they should improve, bettering the business and gaining loyal customers.

For a few tips on how to capitalize on this free opportunity to spread the word of your business, take a look at this brief synopsis, highlighting a few of the most effective business benefits of customer feedback.

Absolutely free advertising

As a business owner, you can never get enough free advertising. You should take advantage of every viable opportunity to spread the good word about your company. Customer testimonials are a built-in benefit package for businesses.

Place customer testimonials on the company’s social media profiles, and make sure to integrate all the most popular social media platform links into your website’s design (like this mortgage lender has done). Place testimonials on your business website, wherever they fit best. Let the public know what others think of your establishment.

Better Google listing results

Websites get better rankings on the Google search engine listings the more often their company name is mentioned in a customer review. You want people talking on the internet about your business, even if it is not altogether positive.

When your company is mentioned in several different places on the web, Google’s ranking bots see that as something relevant. When your business is relevant, it ranks higher. Something as simple as a copy and paste action, your organization could be headed to the top of the results list.

Constructive suggestions and criticisms

The best practice for posting online reviews is to allow room for growth as a business. You cannot simply delete every “not so great” company review. It does not look realistic for a business to have nothing but perfect reviews.

Show people that you are not afraid to listen to their questions and concerns. Show them that you, as a company, are invested in creating a perfect experience for every customer. Think of those reviews as a great opportunity to improve.

Active listening to your customer base

You have an opened opportunity to build a more solid rapport with your customer base when you pay attention to your company’s customer reviews. When people see that their words matter, they build a relationship with your company.

Your company goal should be to create experiences and memories with your consumers. When there is a relationship between a client and a company, both parties benefit.