How Optimising WordPress Can Save You Money

Setting up your first website

Many of our readers are interested to know exactly how to create their own website and the easiest way of building and maintaining an excellent online presence.

There are many things to consider when setting up your own online page, for either personal or professional use. You may want to first consider buying your domain name, which is the actual web address that others will use to locate your page. You will then need to find a service to host your web address and give you the virtual space to use to start building your site. As suggested, you will need to pay for both of these aspects but the fees are usually fairly small.

Now that both of these things are done, you are almost ready to start setting out your web page. However, if you are not an expert in all things technical, this may actually prove very difficult at first and you may well be pleased to have a guide or even software to make it easier on you. Luckily, there is a free online platform that does exactly that. Introducing WordPress.

What is WordPress?

It was a fairly small venture that started in 2003 to help online bloggers share their thoughts with others across the world wide web. Now, it is a feature that is used by tens of millions of people every day.

WordPress is an ‘website-content-management-system’. If you are unfamiliar with these terms, it essentially means that WordPress is designed to make it easy to build and manage your content on a webpage. It offers actual building tools and an easy to use set up to help you design exactly what you want in your shiny new site.

What are plug ins?

One of the most amazing features about WordPress is it’s amazing versatility. If you can think it, you can make it happen! The only limiting factor when using WordPress is your imagination. Luckily, there are many computer wizards out there who make this possible by designing plug ins. These work like tiny expansion packs that you can add your WordPress and can help you to do anything from add a timeline onto your site to add a fun game to keep customers entertained!

Using SEO to grow your website

Your website needs to reach the audience it is intended for. You don’t want your content to get lost in the vastness of the web. So, if you’re a tech novice, then it might be helpful to read up on wordpress seo. This will help you use your resources to hire the right people who will help your website grow. WordPress might seem like a very Google-friendly system from the get-go, but it might not be the case for everyone.

Having said that, one way you can ensure growth and generate income from your website is by employing the latest SEO practices with the help of, say, a London SEO Consultant. By implementing campaigns that involve the use of keyword optimization, backlink development, and bespoke strategies, they could effectively increase traffic on your WordPress site.

A mini guide to using and optimising WordPress

One small drawback about using WordPress and its many plug-ins, is that having all this software can make the platform slow to run. This is not the only culprit of a slow WordPress – having a poor host can also mean the website is extremely slow to function. For those who are just using WordPress for personal use, this may well not be such a big problem. However, for those that are using WordPress for a business website and rely on it to generate income, having a slow site could lead to losing customers and ultimately losing money.

In these cases you may want to consider WordPress optimisation. By Optimising WordPress you are essentially selecting a service that will help to speed up the system and allow your customers to use your website without any hindrance. Such services have many techniques up their sleeve to help speed up your website.

Additionally, the WordPress theme you used for the website could affect the webpage loading speed. When potential customers visit your website, if the theme is complicated and hard to navigate, people might just move on to the next business site with a better design. To avoid that, you can explore various themes available on WordPress and opt for an attractive yet simple layout. You can also look for wordpress business card themes so that customers can have quick access to your social media handles and other information such as store location, contacts, and email. These optimised site layouts could ensure that the visitors to your website can locate all the necessary information digitally without having to search through the whole website.

WordPress themes and optimisation can be a huge benefit for those that want a sleek, efficient site for their visitors and potential clients. It is a no brainer that by having a fast, easy to use website, customers and interested parties are more likely to spend time on your site, hopefully, making you money.