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The loyal box: could TV advertising help brands to strengthen customer loyalty?
TV advertising is the most trusted form of advertising. We all love to sit in front of the television, eager to watch the latest shows and news programmes. What better way to reach the hearts and minds of customers, if not through advertising between television programmes? TV advertising has long been a medium for brands…
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How to be successful
Although we wish there was a map of how to be successful, there isn’t, as every person has their own unique path in life and the meaning to “being successful” will come in many different forms for each individual. Keep in mind, with business ventures it’s important to know exactly what you’re stepping into no…
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Top Tips to Beef-Up Business Premises Security
If you feel that your place could be safer, here are some tips to help you improve safety. In addition to investing in security, the following strategies can also help improve the security of small businesses. Just taking a few precautions to protect your digital and physical business assets can go a long way. Once…
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What Kind of Business Courses can you take online?
While an entrepreneur doesn’t require a specific degree, earning a degree can arm you with the knowledge and skills to help you navigate the business world. Here are the most rewarding entrepreneurship degrees and ways to prepare yourself for educational and career success. Whether you are considering starting your own business or are already a…
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Three Do’s and Three Don’ts for Providing Employee Feedback
In the 1950s, business management scholar Douglas McGregor famously posited Theory X and Theory Y of personnel management. Both theories are based on the concept of motivated workers. Theory X assumes that all employees are pikers who look at the clock and tried to avoid work as much as possible. Theory Y assumes that internal…
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Common Problems and Solutions for Small Business Entrepreneurs
Being an entrepreneur is an exciting journey. You get to set your own hours, build a company that meets your vision, and solve problems for consumers or businesses that use your products and services. However, there are quite a few problems and pitfalls that can kick in at various stages of the journey. As the…
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3 Ways to Keep Valuable Customers Coming Back for More
Regardless of whether you’re a start-up or an established business, keeping your existing customers happy and coming back to make further purchases costs you less and can make you more money. According to blueocean, it can cost up to five times as much to acquire a new customer than it costs to retain one; 70%…
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Company Formation in Estonia: e-Residency and Beyond
Estonian Company Registration – Basic Information Where can I register my company? That is a question that’s been debated many many many times and, as far as we can tell, there is no uniform answer. Best Option for Crypto and Investment Projects? If you want to register a FORWARD-THINKING company that’s going to become PROFITABLE…
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