Even for smaller businesses, there are plenty of attractive advantages that come along with sponsoring a charity. For starters, you’ll get to help support a worthy cause, and that in itself should be reason enough to do your part. Of course, a sponsorship deal can be just as good for your business as it is for the organisation you choose to support, but only when you play your cards right.
If you want to reap the greatest benefit, why not use branded bags to help broadcast your sponsorship deal? Here are just a few reasons why you should.
Helps People Connect
Branded bags help people connect with your charity, so they could actually do more for the organisation or event than your direct support. Let’s say you print some useful information on the bag about how to donate or show support – if just a few people do so, you’ll be providing fantastic help without spending a penny. You can even add a QR code that people can scan with their smartphones to make donations directly.
Provides Outstanding Visibility
Branding your shopping bags provides visibility for your business. As your customers carry those bags around, anyone who looks at them is going to be exposed to your branding, which could potentially help draw in new customers. When you use branded bags to broadcast your sponsorship deal, you get to extend that exposure to the organisation in question.
Links Business to Charity
Just because you’re including sponsorship information on your bags, doesn’t mean you should forget about including some of your own branding. By doing so, you’ll link your business with the charity in people’s minds. This will help people engage with your business and see it as motivated by more than profit.
Unobtrusive Yet Effective
One of the problems with broadcasting your sponsorship is giving off the impression that you only lent support so you could benefit yourself. The trick is to let people know about the deal or donation without being to in your face. Broadcasting on branded bags is perfect – the message is visible, but it doesn’t seem to intrusive or self-serving.