As vendors of products ranging from gourmet coffees to health and beauty items strive for sales, one area that they continually need to address is that of getting noticed in retail spaces. Whether in a large chain store or a boutique shop, a customer’s eyes are naturally drawn to some packages over others on the shelves. Because you need those glances to fall upon your product, try these suggestions for making your wares the center of attention in the aisle.
One critical criterion is that of practicality: How you package your product should not limit its placement options. Your choices are dependent on what you sell, of course. Still, you should try to avoid using large, boxy containers. These would require stores to open up large sections of shelving for your single ware, a condition small shops may not want to adhere to.
Instead, consider employing custom flexible packaging in the appropriate sizes for the contents. Products packaged this way receive three display benefits: First, they can be angled to present their best sides, so-to-speak; second, more products fit in the available spaces; and, finally, they can be lined them up in open boxes if that is the fashion a particular shop incorporates.
While a jarring pattern on a package can catch the attention of a shopper, if that pattern is too busy it may also be off-putting. You should design to appeal to the broadest range of shoppers that you can. This means that you may have to embrace a middle-of-the-road mindset, even if your product is a groundbreaking flavorful candy or a mix of advanced lab-designed grass seeds.
Simplicity does not have to equate to boring. In fact, your simple design should pop with colors that psychologically impact buying decisions. These colors should relate to the product in your custom printed stand up pouches both because they will help push the product and because they will appeal to busy shoppers who may grab the package that most obviously fits their needs. For example, if you are marketing gardening products you will likely need to decorate the package with splashes of green. If your specialty is spicy food you might consider a vibrant red.
Those same busy shoppers do not want to spend too much time deciphering what it is you are selling. Include explanatory images wherever you can replace excessive wording. The exception to this rule is where consumer safety is involved since this is a hot-button issue. For example, your product should clearly that is made of child safe packaging if appropriate.
At the same time that you want to avoid wordiness and clutter in your design, you should consider including descriptions about the product benefits and instructions on its use, even if it is a food product. Today’s consumers like to feel as if purchases are lifestyle enhancements, so sending that message is important.
New products hit the market every day. The competition among similar items from different sellers is intense, and stores may be unwilling to carry items that they do not believe will sell as well as they could. To make your items stand out, put thought into how you can package them so that they fly off the shelves.