Nowadays, it is more important than ever to build a strong brand when it comes to your business. Whether you decide to start up a shop in your town, or you would prefer to venture forth into an online platform, it is crucial that you consider how you are going to get the attention of your clients and customers. One of the ways to do this is by setting up a loyalty program. There are many reasons why your customers may abandon a loyalty program if they do not feel appreciated or are feeling undervalued. Here are the top 5 reasons why.
- Quick plan changes
Since 2017, it has been predicted that around 75% of businesses decided to increase their budgets when it comes to their loyalty plans. That means that there are more opportunities when it comes to offering rewards, brand loyalty products and future discounts. However, just because additional benefits are added does not always mean that they are useful. If different loyalty schemes are added to your latest plan, you may find that your customers will end up getting confused. They will not understand what is being offered and may get angry if one offer expires or is replaced.
- Conflicting loyalty schemes
When it comes to your loyalty scheme, one of the most common tactics is to create different levels of loyalty to distinguish the investments of your customer or client. However, some companies can struggle to retain their customer loyalty because they offer too many levels. Too many levels can offer conflicting rewards and may become too complicated. If a company has 50 tiers of loyalty levels, you may find your customers struggle to reach the top ends of your scheme. Keep it simple for your customers to understand.
- Complicated sign-ups
One of the reasons you may find it difficult to retain customers on your loyalty scheme is due to the initial sign up. Try to avoid asking for too much information right at the start. Instead, just ask for the basics to avoid people failing to finish signing up to your loyalty scheme. This includes their name, email, phone number and email.
- Unsure customers
Sometimes loyalty schemes can just be far too complicated for your customers to understand. If you offer too much, you will find that your clients will not be able to distinguish any of the benefits of joining your company’s loyalty scheme. Instead, if you offer too much, spam them or leave them feeling unsure about what your brand has to offer, they will abandon your loyalty scheme.
- Too much pressure
One of the worst things you can do is force your customers to be part of your loyalty scheme. Do not pressurise them through constant messages or reminders to sign up or remain a member. If you make them feel like they are forced to be a part of your loyalty scheme, you will find that they will be more likely to demand to leave the loyalty program.
There you have 5 reasons why customers abandon loyalty problems. With these things in mind, you can learn from others’ mistakes, improving your loyalty program retention rate.