While you might think that the most important way to advertise for your business in this technological era is to use social media or other online ads, physical signs can still do an amazing job at advertising your business to your target market. However, if you don’t create your sign correctly and then use that advertising space to your advantage, you may not be able to get the results you’re looking for. So to help you have great success in this arena, here are three tips for using signs to advertise your business.
Get The Design Right
Before you can even start thinking about where to put your sign, you first have to design the signage in a way that will complement your business and easily convey your messages. According to Drew Hendricks, a contributor to Inc.com, some of the attributes of your sign that you should consider when in the design process are color, materials, size, and contrast. If you get any one of these things wrong, it can affect your entire sign. So to ensure that you get everything right the first time, you might want to consider hiring a graphic designer who has experience thinking about all of these areas at the same time.
Always Include A Phone Number
No matter what you’re planning to use your sign for or where you hope to have it up, it’s vital that you always include a way for viewers to get in contact with your business. While you might think that just having your business name will suffice, you could miss a lot of business opportunities simply because you neglected to put your phone number on the sign. To help your business see how truly effective your particular signs are, Christ Hamilton, a contributor to SmallBizTrends.com, suggests that you get a phone number that you only put on your signs so you can see just how much business these signs are drumming up for you.
Take Advantage Of Your Car
Having a stationary sign is a great way to advertise to anyone who happens to go past that area. But to broaden the number of people who are able to see your sign, Melinda Gaines, a contributor to Chron Small Business, recommends that you put business signs on your vehicle as well. By doing this, you’ll be able to get your name out there to more people than you may have been able to by just sticking a stationary sign somewhere.
If you want to use signs to advertise for your business but aren’t sure about the best ways to go about this, consider using the tips mentioned above to help ensure your business signs are used to their utmost advantage.