Having a digital presence is now no longer a luxury but a necessity, especially in the post Covid era which has revolutionised, perhaps for ever, the way that many people buy and consume goods and services.
However, just having a website that lists what you have to offer is not enough. With so much competition around you need to determine how you are going to reach existing and future customers.
And for that you need a marketing strategy, a defined way of advertising that works for you and your business.
An example of an industry that has adopted a successful product marketing strategy is the online casino business with affiliation. An online casino guide enables potential customers at a glance to compare what is available and provides a host o other information they may need.
In reality, most companies will employ a variety of different marketing techniques. Here are a few suggestions.
Email marketing is a guaranteed way to reach customers because research shows that 99% of people check their emails at least once a day. It also has the highest Return on Investment (ROI) of any marketing channel. Use platforms like MailChimp and Sender to create automated emailing lists.
Social Media has become an increasingly powerful marketing medium. Platforms like Facebook, Twitter, Instagram, and LinkedIn are an excellent way to reach out to people. They also have the benefit of being free, or very inexpensive anyway.
Offer Free Samples
Everybody likes something for free. And because one of the biggest hurdles that any business has to overcome is that initial purchase decision, this is a highly effective way to convince prospective new clients to give their products a try. Once they have tried a product and liked it, they will come back for more, and next time be prepared to pay for it.
This is how the online casinos entice new clients through their virtual doors. By offering attract free bonuses and spins to new sign-ups.
Launch an affiliate programme
Affiliate marketing is essentially getting other people to market your products in exchange for a small commission. It is not guaranteed to work for all businesses and it may not yield immediate results, but 81% of brands and 84% of publishers use some form of affiliate marketing in the United States alone, and total annual spend there is estimated to be US $6.8 billion.
One of the benefits of affiliate marketing is that commission is normally paid only when a sale has been achieved. There is very little outlay beyond the initial cost of establishing the programme.
Some experts opine that content marketing is the future of marketing. Rather than advertise products and services directly, content marketers create a variety of offerings – blogs, podcasts, webinars, and whitepapers – where they discuss trends and issues, and problems that your product might be able to solve.
Not only is it used by major brands like P&G and Microsoft, but it also by many smaller businesses and even one-man bands.
The important factor is that the content needs to be relevant and useful to potential customers.
For a website to be successful it needs to have visibility, and that is where SEO (Search Engine Optimisation) comes to the fore. SEO is the process of getting a site ranked highly on the major search engines like Google.
Sites can be optimised using techniques like short and relevant page URL or by making sure each page contains relevant search keywords applicable to your product or service offering.