Your clients are the reason why you went into business in the first place, so to keep them, you need to ensure they are happy with how you work with them and produce the results they are seeking. This can be a difficult task. It is not impossible, though.
Making your clients feel number one is vital to repeat business. It can also work wonders for your brand’s reputation and help with word-of-mouth marketing. How do you do this, however?
Remember that clients are human
It’s easy to forget that companies you are doing business with are people, too. Formalities are all well and good, but being able to add human interaction and real emotion can help eliminate a robotic back and forth. There are people on the other end of a computer screen, and something as simple as a smiley face in an email can foster a more human-like relationship.
One easy way to humanize your business is to know when your clients’ birthdays are so that you can help them celebrate. Sending a birthday card from your company to them can help bring a smile to your face, and including a gift like a special discount will make it even better.
Add a personal touch
Emails are quick and easy to forget about, but sometimes business calls for more personal attention. Give your client a quick call; discuss how they are doing before launching into business. No one likes being pounced on, so if you know your client went golfing over the weekend, be sure to ask them how their round of golf went – they’ll appreciate that you remembered something personal about them.
Listen to their feedback
No business is perfect. If your client has feedback for you, listen to them and be sure to consider what it is they are saying. You may not agree to it, and you may not even make any changes to your business, but listening is a powerful tool.
By listening to them, you will learn their likes and dislikes and how you can cater a more personalized service for them. This will hopefully turn them into repeat customers and bring in more sales.
Your business should always be looking for ways to improve itself, so by listening to your clients, you’re able to know exactly what they want for you, and if it is becoming a reoccurring theme, then you know you should make the changes.
Work with them, not against them
There is always room for negotiation, which is why when you are negotiating deals, it is always best to look for a deal with benefits everyone involved. A both win negotiation is when everyone involved will get mutual benefits – there is no one business that comes off on top.
Being inflexible and not accounting for their business and needs can cause bad business blood. You want their custom, and so to win in, you will have to offer them something that they want too. Hold in-depth discussions so that a deal is made and that both parties are happy with the outcome.