A successful entrepreneur is one who can adapt to the changes in the marketplace. The entrepreneur is aware of the trends of the market and has an effective strategy in place to promote the products to an ever-growing customer base.
One trend that has dominated 2019 and will see an upward surge in the upcoming years is the use of virtual reality. Using traditional marketing tactics is not generating the rewards that businesses are looking for as the customers are becoming immune to conventional practices.
Given the need for an upgrade, you should consider investing in virtual reality when marketing your products. The use of virtual reality involves the creation of an artificial environment for the user. It is easier to engage with the customers with the help of life-like visualisation.
The immersive experience that VR technology allows you to create has an enormous scope in the world of marketing. Here are five reasons that will help you understand the significance of using this technology.
1. Strong Emotional Experiences
One reason why entrepreneurs today consider virtual reality as the marketing tool of tomorrow is that it allows them to connect with their customers on an emotional level.
Brands today realise creating an emotional appeal for their products is the way to go ahead. A strong emotional connect helps the brands in creating a loyal customer base that stays with the brand forever.
VR technology allows you to create games and immersive experiences that can target the preferences of your audience. Using 360-degree videos on Facebook or creating a highly interactive and engaging game allows you to connect with your customers.
2. Opportunity to Become the Leader of the Industry
While virtual reality has been a popular trend in the year 2019, many industries are yet to use this technology. The ever-evolving nature of the technology means that many companies are reluctant to use it.
This means that there is a novelty factor attached to the use of the product, as companies can use the opportunity to leave a mark in the marketplace. The caution and neglect that other companies are showing provide you with the leverage of using the technology to become the leader of the industry.
Given the benefits of using the technology and the enhanced user-experience, using virtual reality in your marketing strategy will lead to good returns for the company. You will gain massive attention from the target audience, which will then reflect in the increased sales and revenue.
3. Improved Media Coverage
You might often wonder why your products and marketing campaigns get the same attention as some of the other brands. The inability to take risks and make bold decisions is the primary reason why you and your business don’t get the media attention you deserve.
With virtual reality in the mix, you can create a marketing campaign that gets the public talking giving the brand a competitive edge over competing brands. Using VR trends helps in improving brand awareness while also enhancing the reputation of the brand.
Volvo is an excellent example of a company using VR successfully to create brand awareness and getting the right coverage. The company used Google cardboard to give customers the experience of a virtual ride of the new XC90 SUV.
The response the company received for the endeavour is revolutionary and signals a massive shift in marketing trends. The “Volvo Experience” led to the creation of over 240 million PR impressions and 19 million social impressions. The brand featured in a total of 24 news stories, and the campaign has more than 6 million views on YouTube. The website has seen a considerable increase in the number of people visiting the site, with more than 500,000 unique visitors visiting the website.
4. Strong Sensory Impact
You might have come across videos of people making a mockery of themselves while wearing a VR headset. The funny reactions stem from the trick the technology plays on the mind and body of the user, making them believe that they are living a real experience.
This magic in the world of virtual reality is called presence, and it alters the five senses you have command of. The senses are tricked into believing that the world of virtual reality is true, which profoundly affects their awareness of the surrounding.
Marketers can use the technology to place the product within the VR experience, making it a part of the user’s overall experience. Once the customer is done with the immersive experience, it isn’t very easy to erase it, and it becomes part of long term memory.
This is how brands and companies use technology to create a lasting experience for the user. Since such experiences are not possible with traditional methods of marketing, companies are using Virtual Reality to provide users with a different experience. You can hire an animation studio to design the world of virtual reality and set the tone with the help of animation and engaging characters that help to promote the brand.
The engaging and immersive experience of Virtual Reality gives marketers with little to dislike about the product. While the benefits and features of the product are for all to see, you should be cautious when using it. Use the technology where other methods fail to leave the mark, overusing the technology is not helpful as it should have a novelty factor attached to it.
You should develop a proper plan before the introduction of VR technology. The use of the plan will help you gain a competitive advantage and will help you in achieving essential opportunities. The strategy will help you find out ways to make use of the technology and gain a competitive advantage in the industry.
Richard Kearsey is a digital designer at Emerald Colour – a leading exhibition stand designer in London that offers various services, like website design, animation, SEO, etc. He loves creativity and enjoys experimenting with various design techniques for both web and print. He also enjoys sharing his thought on latest design trends and upcoming marketing ideas.