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Andrew Rudin

Bio: Andrew (Andy) Rudin is Managing Principal of Outside Technologies, Inc., a Virginia-based sales strategy consulting firm. Andy specializes in sales risk management, which in a nutshell means that he helps his clients improve their odds of achieving successful sales outcomes. Most of his client work involves information technology products and services. Prior to founding Outside Technologies in 2001, Andy worked over fifteen years in direct sales for several information technology hardware, software, and services providers, specializing in the industrial supply chain industry vertical. In these roles, Andy led collaborative teams to provide solutions for complex strategic business challenges. Andy writes articles on sales strategies and tactics for the CRM website CustomerThink, a leading global online community of thought leaders in customer-centric business, where he was selected a Best Author in 2008, and served as the Chair for the Founder's Council for SalesEdgeOne. Andy is a Certified Social Media Strategist, and has a master of science degree in information technology from the McIntire School of Commerce at the University of Virginia.

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