Writing a review of a product is a responsibility that you should take very seriously. People in this technological era rely on the words of online reviews to make the best purchase possible in many situations. An educated buy is a good buy.
As the writer of online reviews, you should have a basic foundation of skill from which to pull. Understanding the concepts of a well-written review article is the first step to becoming a noteworthy critic. Take a moment to read through these few concepts that will lead you down the path to becoming a great and informative online review author.
Never write a review while you are upset
It may seem like a no-brainer, but it is a bad idea to begin writing a review while you are upset. If you have a negative experience, you should sleep on it before you go blasting some poor organization with harsh words.
A good review is objective. Lay out the facts of your experience. Venting your frustration and anger with harsh words only makes you look unprofessional. Clouding your writing with emotional ups and downs is not helpful to readers.
Keep the terms realistic
When you are explaining your experience, make sure to use terms that are realistic. For example, someone gifts you a wristwatch. You absolutely love the watch, and write that it is “the most beautiful thing created ever in the history of the world.”
Of course, people will get the point that you loved the watch, but your review is not very helpful as to the specifics of your experience. Tell them why you love the piece. Tell what characteristics and services you love the most. Avoid subjective terms and best/worst rankings.
Be comprehensive in your writing
Describe as much of the experience as you can possibly squeeze into the review. Be specific, and detailed.
Talk about every aspect of the product experience from the beginning to the end. Readers are looking for accurate descriptions of the products or services, and this is the area where you can really shine.
Address both sides of the story
Instead of solely focusing on your experience, use an objective mind to consider both sides of the story. Maybe it was a holiday when you made your purchase, and the customer service experience was not up to par.
It helps to take into consideration the stressors of the business professionals providing the products or services. It is also great to note how the company leaders responded when learning of your poor experience.
Avoid making simple grammatical errors
Grammatical inconsistencies make your competence as a writer questionable. Simple spelling errors left in the final draft make it painfully obvious that you do not value revision. Take the time, and check your work before posting.