Location Based Services and Advertisers Playing Together More

September 9, 2010 by Andy Beal
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Aided by the introduction recently of Facebook’s Place pages (so original on that name, huh?) location based services are getting a lot of attention. As the word spreads among the mobile smart phone base there is a lot of room for growth and advertisers are taking heed by speaking with their money and not just in blog posts. ReadWriteWeb... [read more]

A Cartoon Love Affair

September 9, 2010 by Jonathan Baskin
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A Japanese resort town has created real-world getaway packages for men and their virtual schoolgirl dates. It’s weird and creepy, for sure, but it also demonstrates the power of virtual experience to be, as Dr. Eldon Tyrell once boasted, "more human than human." Love Plus+ is a wildly popular videogame on the Nintendo DS platform,... [read more]

The dangers of brands over-responding on Twitter

September 9, 2010 by Matt Rhodes
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One of my favourite podcasts is Listen to Lucy from the FT’s Lucy Kellaway and this week she has a great piece addressing how brands are responding on Twitter. Specifically how Starbucks responds to some Tweets about the brand. The piece is, like all her podcasts, humourous but with a serious message. And in this case I think its a... [read more]

Google Launches New Search Interface: Google Instant

September 8, 2010 by Mike Volpe
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Have you ever thought finding what you were looking for on Google took too long? Google did. Today, the search giant launched a new version of its search engine interface. Google is calling this new interface Google Instant. Google Instant provides real-time suggested results as a user begins to type a keyword into Google.  See the... [read more]

"Do You Need a Sales–Consultant, -Coach, or -Trainer?” by Christian Maurer

September 8, 2010 by Paul McCord
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Is this differentiation necessary when you are looking for help with your initiative to increase sales productivity? The fact that all three terms are listed on many LinkedIn profiles (mine included) can mean two things. Either, it suggests that the terms are taken as interchangeable and listing them all gives a higher chance to be found... [read more]

Will Paid Apps “Per Season” Be the New Rage?

September 8, 2010 by Andy Beal
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The marketing world has been working hard to try and corral the power of apps for the iPhone and Android users of the world. Just when it looked like there was some settling of the waters the iPad comes along and churns everything again. This can be a tough game to figure out. That’s why the approach taken by Fox News to create its first... [read more]

60 Proven Ways to Increase Your Online Marketing Influence

September 8, 2010 by Mike Volpe
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On July 7, in the late afternoon, I tuned in to The Influencer Project. For the next 60 minutes (actually it was closer to 62 minutes), I listened to 60 online experts tell at least one proven way to increase your influence online. We’re talking real experts like David Meerman Scott, Anne Holland, Brian Solis, Todd Defren and our own... [read more]

The Day Marketing Died

September 7, 2010 by Tom Martin
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I'm not sure when it happened or even what day it was... but somewhere, sometime recently, marketing as we known it died. That's right, you can drive the Chevy, or the Ford or the Mercedes to the levy but unlike New Orleans in the summer of 2005, that puppy is going to be dry. It used to be our job was to sell stuff. Today though, I... [read more]

How Do You Define A Brand?

September 7, 2010 by Alan Maites
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What’s missing from these definitions of “brand?” •    From Ogilvy On Advertising: “The intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation, and the way it’s advertised.” •    From the American Marketing Association: “…a collection of images and ideas; often... [read more]

Mobile App Downloads Are The New Email Opt-in

September 7, 2010 by Mike Volpe
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Online marketers' top priority at the top of their funnel is to increase reach. Increasing reach on the web has long meant increasing the size of a company’s email marketing database, and email is a hugely important tool for online marketers to help drive leads and sales. Despite the power of email, it is quietly beginning to be... [read more]

How Can You Warm Up a Prospect?

September 7, 2010 by Shashi Bellamkonda
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 Since the invention of the telephone, small business owners have dreaded cold calls. It’s rare that someone enjoys calling up a stranger and trying to sell something to him, even if the lead is pre-qualified in any way. The more you can warm up a lead, the less scary the process is. Warming up a lead, though, can take some planning... [read more]

Why Competitors Hate Competition

September 7, 2010 by Charles Green
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The last 2-3 decades have been a time of business exuberance—not just in terms of revenue and earnings growth, but in thought as well. In that time-frame, we’ve seen the emergence of several slogans: greed is good, the social purpose of a corporation is to make a profit, markets are self-correcting—to name just a few. No other... [read more]
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