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If You Don’t Stop Sending Unsolicited Emails, You Won’t Be Successful

This is an actual email I received recently. My reaction to unsolicited emails is undoubtedly like others. It’s interesting to look at how I reacted to it.I instantly scanned it (did not really read it) and in a couple of seconds I concluded I’ve...
Posted May 8, 2012 with 59 views     

Starting From Scratch: 10 Steps To Launch A Content Marketing Strategy

At the recent Content2Convert Conference in NYC, Ardath Albee of Marketing Interactions presented a 10 step content marketing program.  I wish to thank my good friend Arthur Germain of The Communication Strategy Group for taking copious notes....
Posted April 28, 2012 with 190 views     

Slideshare: The Quiet Giant of Content Marketing

Don’t know if you heard the news, but Slideshare is now totally re-written in HTML5. So what? Two main benefits:Google can now search INSIDE your slides, so it rocks at SEO.It is now very mobile friendly. So it looks great on smartphones like...
Posted April 17, 2012 with 221 views     

Harness the Power of Newsjacking to Grow Your Business

Use the News to Capture Free Publicity for your CompanyDavid Meerman Scott (@dmscott), who was interviewed by Jeff Ogden, President of the lead generation company Find New Customers via Skype at Social Media Camp NYC, has a new book,...
Posted April 8, 2012 with 79 views     

“You Don’t Know What You Don’t Know” – the Problem with Insular Thinking

I think the insular thinking problem affects a lot of companies. While it’s imperative that companies look outside and at other industries for ideas, some companies are insular. For instance there’s a marketing software company in the Midwest we did...
Posted February 27, 2012 with 48 views     

The Goal of Marketing – Trust

We can talk about integrated marketing, social media and content marketing till the cows come home. It doesn’t mean a hill of beans. What marketing is really all about, boiled down to its very essence is this: Earn the Trust of Prospective Buyers...
Posted February 13, 2012 with 160 views     

What Really Motivates Us – Surprising Facts from Dan Pink

  Most of what you think about motivation and rewards is wrong. Does money motivate? Not really, unless it’s too low. Jeff Ogden of Find New Customers is tired of companies wasting money on the wrong things.Daniel Pink  This lively...
Posted January 27, 2012 with 499 views     

Stop Selling, Start Serving...

A social media software firm I’ll call Socks Social (not their real name) once wrote a guest post for this blog. But this is not about that guest post – it’s about a blown opportunity by using self-serving language. (Jill Konrath of SNAP Selling...
Posted December 27, 2011 with 123 views     
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