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24 Tips to get the CEO & Corner Office to Say Yes to Social Media!

So your company is great offline, your clients love you. Your partners love you. You have brand evangelists and a long list of customer testimonials.However, you have just one problem. It is becoming increasingly difficult to engage, inspire and...
Posted March 14, 2012 with 97 views     

15 Reasons Random Acts of Marketing & Social Media (RAMs) Don’t Work!

There you sit in the executive conference room watching everyone nod their heads about the latest idea from the new executive on the block. He or she has a new idea that is going to “save the company.” It could be anything from a random LinkedIn...
Posted February 22, 2012 with 83 views     

Be Your Own Social Duck: 10 Tips To Differentiate with Results

People are moving by the masses to social communities and platforms such as Facebook, LinkedIn, Google+ and Twitter. There is much pressure to have a page as cool as your competitors, clients, partners and colleagues. There are many experts who tell...
Posted October 5, 2011 with 80 views     

125 Ways to Integrate Social Media to 'Zoom' Your Business

Random acts of marketing (RAMs) will melt the positive in your business checking account, return on investment and brand equity like an ice cube on a hot day on hot cement. RAMS are a leading cause for failure in business, marketing and of course...
Posted August 30, 2011 with 454 views     

Social Media is About the People, Stupid! (Part III)

I didn’t realize when I started this series that I would end up writing the book I always wanted to write with this title. I do think this will end up being a never ending blog series. My only fear is that I may not remember how to count as high as...
Posted July 25, 2011 with 50 views     

Social Lip Service vs. Social Customer Service: AT&T Wireless Case Study

Many organizations claim to “be social.” They claim they have social media integrated with sales, marketing, and even customer service. They may even tout that their customer service teams are using Twitter to communicate and help customers....
Posted July 16, 2011 with 528 views     

Are We Forgetting to LOL IRL (In Real Life)? [Weekend Reading]

ROFL, LOL, , , IRL, <3, Woot!, :0) If you have spent anytime on Facebook, Twitter or texting you are guaranteed to have seen these characters. Chances are they usually make you smile, maybe even laugh (LOL). I am one that has many peeps I have...
Posted June 26, 2011 with 313 views     

So You Think You Can Brand? Prove It!

So you think you can brand like the wild west cowboys use to brand their livestock? If you answer yes, then here is your chance to prove it! One of my clients is a serial entrepreneur and recently acquired an airline, LocAir. So what does that have...
Posted April 26, 2011 with 107 views     

How to Convert Facebook Personal Profile Page to Business Page

Facebook added the ability to convert your Personal Profile Page to a business page. The business pages use to be called “Fan Pages.” Although Facebook has officially changed the name, many of us still refer to them as Fan Pages. This is great news...
Posted April 1, 2011 with 5,303 views     

8 Things You Must Know About Your Audience to Inspire & Connect In Social Media

So you say you know your audience? You think you know what they need and want. You spend hours each week working on blog content, posts for Facebook, tweets and more. Yet, your efforts don’t seem to be providing a return. Your blog readership isn’t...
Posted February 28, 2011 with 1,608 views     

How to Build a Website that Does More Than Tweet

The latest social media buzz for both small and large business seems to be “I need to add the Facebook button and start Tweeting.” We all know businesses that should know better but are still fooling themselves into thinking they are actually”doing...
Posted February 27, 2011 with 771 views     

Think a Facebook LIKE is all you need? Might as well grab a paper, ask people to sign and like it!

We all know the type. The business, the newspaper, the consultant, the franchise owner, the MLM team lead, the cheesey online city portal who refuses to admit social media success requires engagement. They’re afraid of getting negative comments on a...
Posted January 27, 2011 with 486 views     
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