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Businesses That Blog Generate 2X More Email Traffic [New Data]

Peanut butter and jelly, Brad and Angelina, sun and sand, puddles and boots, blogging and email. What do these all have in common? They’re all better together! A new study of over 6,000 HubSpot customers shows that among those who use email...
Posted February 29, 2012 with 68 views     

The Inbound Way to Do Trade Show Marketing

Planning for a trade show doesn’t start a month in advance. It doesn’t start two months in advance, either. In fact, it can take anywhere from six months to a year of planning to do it right. Trade show marketing is a very strategic process. You...
Posted February 24, 2012 with 53 views     

Why Every Business Blog Needs Evergreen Content

When it comes to the different types of content you can publish on a business blog, there is a world of possibilities. But among all those variations of blog content is a very important one that often gets overlooked. That, my friend, is evergreen...
Posted February 23, 2012 with 42 views     

The Laws Marketers Need to Know to Avoid Legal Backlash

Law has been all over the marketing news lately. First, there was all the SOPA/PIPA drama. And you might have also noticed that privacy has been quite a hot button issue recently, with the launch of Google's new one-size-fits-all privacy policy as...
Posted February 10, 2012 with 61 views     

7 Examples of Brands That Pop on Pinterest

I’m sitting here next to an empty pan of mini red velvet donuts, and all I want to do is find another recipe to bake this weekend. No, my first stop won’t be the Food Network, Gourmet, or Cooking Light. What I am dying to do is head over to my new...
Posted February 4, 2012 with 1,378 views     

6 Ways to Get Booted From Twitter's Search Results

For a few years now, there have been murmurs of Twitter censorship, algorithmic filtrations of user content, and subtle squashing of free speech. If you're looking for an exposé on those claims, this blog post is not it (but feel free to debate it...
Posted January 27, 2012 with 89 views     

15 Tenets of Proper Email Marketing Etiquette

The ultimate vision for inbound marketers is to "make marketing that people love." Rather than annoying and interrupting prospective customers with unsolicited and pushy messages, inbound marketing strategies are based on permission. And if inbound...
Posted January 12, 2012 with 203 views     

A Marketer's Guide to Getting Past Email Spam Filters

Marketers spend a lot of time drafting poignant email copy, designing wonderfully branded email templates, and crafting succinct and enticing email subject lines that get open and click-through rates skyrocketing. But before hitting send, have you...
Posted January 10, 2012 with 148 views     

5 Savvy Ways to Segment Your Marketing Emails

Relevancy is becoming more and more central to today's marketing strategy, and buyers have come to expect personalization in their communications. According to a study by MarketingSherpa, 4 out of 10 subscribers reported that they've marked emails...
Posted December 28, 2011 with 62 views     

10 Innovative Ideas for B2B Mobile Apps

Online retailer Zappos.com just launched a new app for iPhones, iPads, and Androids. It's a digital magazine and catalog that provides editorial content along with the ability to shop and purchase products within the app. They're promoting the app...
Posted December 23, 2011 with 670 views     

10 Brilliant Marketing Personalization Tips to Implement ASAP

If you're a Netflix user or have ever purchased something from Amazon, you've experienced the awesome effects of a personalized experience. No need to browse page after page of movie titles; Netflix has a list of suggestions based on your movie...
Posted December 23, 2011 with 118 views     

How to Generate More Customers With Fewer, Heartier Leads

As an inbound marketer, you are probably driven by the number of leads you generate for your company. Usually, a small percentage of these leads convert into customers, so by logic, the more leads you produce, the more deals the sales team closes....
Posted December 13, 2011 with 171 views     
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