Last week I was fortunate to participate in one of those lunch meetings that you wished would never end.
A prospective client connected me up with a long-standing relationship who bills herself as a HR and operational management consultant for emerging growth companies. Admittedly, I wouldn't typically jump at a lunch get together like this as I tend to prioritize my time for colleagues, clients and prospects.
I sure am glad I blocked out an hour though because the entertaining and informative conversation made the somewhat greasy Chinese food more easily digested.
It turns out this consultant was part of the operational team that helped build Sun Microsystems into a global powerhouse. She has since consulted with start-ups that collectively raised more $7B in the public markets on top of the hundreds of millions of dollars in private equity funding they attracted.
Perhaps the most interesting part of the conversation was when the topic turned to the preferred age of a client CEO. I shared that Strategic Communications Group (Strategic) tends to shy away from companies led by top executives under the age of 35.
They lack discipline in the execution of a strategic plan which creates stress for their executive team, staff and external consultants. The aggravation simply isn't worth it, I contended.
She fired back that CEOs who are in their 20s, 30s and (even) 50s are preferred. It's those in their 40s who she struggles with the most.
Her explanation was crisp and logical. Younger CEOs take the necessary risks that create value for entrepreneurial start-ups. They embrace the prospect of failure. These youthful executives believe they'll have another opportunity if their current venture implodes.
CEOs who are 50 years+ share this tolerance for risk, although for a different reason. They've most likely already made their money, so any success at this point merely adds a nice zero to their personal wealth.
She argued it's the 40 something crowd that is often the most gun-shy when it comes to executive risk taking. If they have yet to make significant money, this could be their last run at wealth creation. And that can make them nervous and overly analytical.
This perspective has given me something to ponder. As a CEO in his 40s who has yet to generate significant wealth, pondering is what we do.
- social selling
- sales process
- sales
- online community
- marketing
- lead generation
- customer service
- crm
- branding
- events
- Trending:
- sales intelligence
- SalesChaosTV
A CEO Age Debate
Other Posts by Marc Hausman
Killing the Sales Pipeline, One Call at a Time - May 18, 2012
Social Media and Sales Acceleration in the Public Sector - October 3, 2011
Writer's Block? 3 Sure-Fire Ways to ID Blog-able Topics [Evening Read] - June 20, 2011
Cultivating Relationships: Tempering My Millennial Rage - June 17, 2011
Talking Social with Marriott's SVP of Global PR - December 15, 2010
Ardath Albee is CEO and B2B Marketing Strategist for her firm Marketing Interactions and an author. More »
Dave Brock is President and CEO of Partners In EXCELLENCE, a global consulting company. More »
Charles Green is founder and CEO of Trusted Advisor Associates and an author. More »
Paul Greenberg is the author of the best-selling CRM at the Speed of Light and President of The 56 Group, LLC. More »
Gavin Heaton is the author of one of Australia's leading marketing blogs. More »
Jill Konrath is a recognized expert in B2B sales and the author of Selling to Big Companies. More »
Kendra Lee is author of the awward-winning "Selling Against the Goal" and a popula speaker on sales prospecting/lead generat More »
Mike Merriman is Director of Strategic Service at MZinga and has an extensive background in product development and management. More »
Natalie Petouhoff Dr. Natalie serves as the Chief Strategist for Social Media, Digital Communications and Measurement at Weber Shandwick More »
Anneke Seley is the CEO and founder of Phone Works, a sales strategy and implementation consultancy, and an author. More »
- YOU
- Ardath Albee
- Bob Apollo
- David Armano
- Trish Bertuzzi
- Andre Bourque
- Dave Brock
- Brian Carroll
- Jonathan Farrington
- Josiane Feigon
- Charles Green
- Paul Greenberg
- Matt Heinz
- Adam Honig
- Craig Klein
- Jill Konrath
- Simon Mainwaring
- Paul McCord
- David Meerman Scott
- Sharon Drew Morgen
- Natalie Petouhoff
- Augie Ray
- Matt Rhodes
- Lori Richardson
- Kelley Robertson
- Lee Salz
- Todd Schnick
- Anneke Seley
- Koka Sexton
- Paul Simon
- Dave Stein
- Mike Volpe
- Dan Waldschmidt
- Tony Zambito
People Buy YOU! Featuring Special Guest Jeb Blount
When: Sat, 2012/05/26 - 12:00pm

About Social Media Today


