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Audio Archive: Customer 2.0 Is Mad as Hell

September 21, 2011 by Customer Collective with 89 views
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If your inside sales team isn't striking the right chord with business prospects, you're not alone. Customer 2.0 has had it with outdated sales tactics and just isn't going to take it anymore. This independent, busy, distracted, and opinionated buyer has something to say and it's time for salespeople to listen, understand, and know how and why they make decisions. Learn how in this audio archive. [read more]

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Audio Archive: Can Social Media Boost Sales?

July 20, 2011 by Customer Collective with 328 views
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With more and more customers using social media to gather information about products and to communicate with vendors, many companies are trying to figure out how social tools can be used most effectively to meet the needs of the new online customer. In this exclusive webinar, Douglas Hannan from IBM and Bill Patterson from Microsoft explained how they got started with social media and what sales results they have achieved. 

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CRM Playaz: First Impressions on Salesforce's Social Enterprise Message, Apple's $4.5M Domain Name, and MicroSkype [Podcast]

June 17, 2011 by CRM Playaz with 116 views
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The Idol judging begins, looking at a cultural shift at Salesforce.com, corporate social networks, and the obligatory Yankees Moment.

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