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What Were the Biggest B2B Marketing Disruptions of 2011? (guest post)
Photo by Jan Sefti via Flickr
We’re already through the first month of 2012 -- and into the second. What better time to take a moment to ask, “What were the biggest B2B marketing disruptions of last year?” [read more]
Know Thy Prospect (Before Touching That Phone!)
Now that your firm has invested in a B2B lead generation program that includes a strong marketing automation platform, what happens next? [read more]
7 Examples of Brands That Pop on Pinterest
Image: Christian Guthier/Flickr
What I am dying to do is head over to my new obsession -- Pinterest -- to discover the next pastry to tackle. [read more]
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Why an MBA is overrated
Image: Courtesy of author blog
If you want to work for a Top Five consulting firm or immediately make middle six-figures on Wall Street or get hired into the standard career path at Procter & Gamble, then you probably need an MBA. But if you want to start a business, if you want a long and successful career in sales or marketing, or if you want any of the majority of business opportunities for yourself in your early or late-stage career – save your time and money. [read more]
Your Profile Photo as Your Personal Brand
Image by Christopher S. Penn via Flickr
I am so sick of hearing the phrase "knowledge economy," all right? The truth is it's all about relationships. Like always. Who you know, how you know them, who knows your name.Whether someone picks up the phone when you call.In the social media sphere, you've got to start that personal brand from somewhere. And so nothing is as... [read more]
Why B2B Marketers Must Address Status Quo
Image: Sean MacEntee/Flickr(creative commons)
When I do strategic planning workshops with my clients, we get into a lot of discussions about buying stages. Anyone who's followed me for a while or read my book knows that I always start very early in the process with the stage of Status Quo. [read more]
See Your Trade Shows With Fresh Eyes Again
Image courtesy of author's blog
Don't fall into the "same-old, same-old" with your trade show exhibiting routine. Ask yourself these 8 questions to see your booth with a set of fresh eyes... [read more]
Breaking Down Walls: A Facebook Marketing Discussion with John Haydon
What affect does Facebook page design have on increasing fans and engagement? It’s all about maximizing your first impression to convert visitors into fans. There are two major elements that have a significant impact your initial impression, your page’s profile picture and a custom welcome page. [read more]
How To Boost Book Sales With Social Media
Image: Courtesy of writersbreak.com
If you’re an author or a marketer that wants to sell lots of books online, then you don’t want to miss out on today’s post. There are so many ways to sell your book online with social media. For increased exposure, more traffic and more customers – social marketing is definitely the way to go. [read more]
What Is Content Marketing?
2012 seems to be the year of Content Marketing. It’s everywhere. When you have global organizations such as Coca Cola committing their strategic and marketing resources to content marketing, it’s a significant enough shift to warrant a deeper look. To me, it seemed like a repackaging of the term “Social Media... [read more]
Thinking Right (and Left) about Content Marketing
Image: Shutterstock / Carla Castagno
As I evaluate Web marketing such as blogs and websites, one thing I look for is evidence of both left-brain and right-brain thinking in the creation of the content. This obsession might seem trivial, but I guess my right-brain outlook on life causes me to take a holistic view of content. The right-/left-brain concept is widely credited... [read more]
5 Cutting Edge Social Media Trends For Small Businesses
Image: Courtesy of Avenuesocial.com
As we soldier on, deep into the tail end of January, it’s always a good idea to stop and take stock of the latest trends in social media. There’s so much change going on across the board, that you’ll definitely want to keep an eye on trends that could benefit your social marketing campaign in the future. [read more]
What Really Motivates Us – Surprising Facts from Dan Pink
Most of what you think about motivation and rewards is wrong. Does money motivate? Not really, unless it’s too low. Jeff Ogden of Find New Customers is tired of companies wasting money on the wrong things.Daniel Pink This lively RSAnimate, adapted from Dan Pink’s talk at the RSA, illustrates the hidden truths behind what... [read more]
What ISV and SaaS Operators Can Learn from Telecom Billing
Photo: Betsy Weber/Flickr(creative commons)
For decades, the telecom industry has been honing what other industries are only now getting into – business models that start with simple subscriptions then add complex pieces such as sign-up/activity/event fees + bundles + add-ons + incentives + promotional products. [read more]
4 Vital Digital Marketing Trends (or Developments) for 2012
Image: Courtesy of author blog
Keeping an eye on what the future holds in its palm is key to growing your business and reaching out to new audiences. Trends will continue to change directions. And if you aren’t ready to embrace the upcoming developments, you can easily lose the race. As we proceed into 2012, it’s highly essential that you become cognizant of the top... [read more]
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Ardath Albee is CEO and B2B Marketing Strategist for her firm Marketing Interactions and an author. More »
Dave Brock is President and CEO of Partners In EXCELLENCE, a global consulting company. More »
Charles Green is founder and CEO of Trusted Advisor Associates and an author. More »
Paul Greenberg is the author of the best-selling CRM at the Speed of Light and President of The 56 Group, LLC. More »
Gavin Heaton is the author of one of Australia's leading marketing blogs. More »
Jill Konrath is a recognized expert in B2B sales and the author of Selling to Big Companies. More »
Kendra Lee is author of the awward-winning "Selling Against the Goal" and a popula speaker on sales prospecting/lead generat More »
Mike Merriman is Director of Strategic Service at MZinga and has an extensive background in product development and management. More »
Natalie Petouhoff Dr. Natalie serves as the Chief Strategist for Social Media, Digital Communications and Measurement at Weber Shandwick More »
Anneke Seley is the CEO and founder of Phone Works, a sales strategy and implementation consultancy, and an author. More »
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“I hope you know how much I respect you personally and professionally Francois, but I have to disagree based on what I am seeing in the market.Last year, and the year before, I was very much in agreement that the term Social Business should not be hijacked and in the process disrespectful of the great work of Dr Yunus. In fact, I wrote about this, spoke about this and occasionally passionately and ...”
“There is a difference between hearing and listening. One problem that sales people make is that they only hear but they do not listen to what the prospect is saying. When talking with the prospect, one should focus on that person alone, understand what they want and what they are trying to say. These 3 things are often ignored but if this is taken by heart, the results will be better.Great ...”