marketing posts, articles, and infographics

A Strategy to Reactivate Inactive Subscribers on Your Email List

May 23, 2012 by Colleen Petitt
with 10 views

Image: Danard Vincente/Flickr(creative commons)

Today, I’m going to outline specific steps you can take to reactivate or suppress inactive subscribers. At first blush, you might think housekeeping like this is a “nice-to–do.” Everyone likes to keep their email subscriber lists tidy and up-to-date, right? But, as I explained in my earlier article, scrubbing your email subscriber lists is no longer just a “nice-to-do.” It’s a “must-do.” [read more]

Gen Y and Self-Service: A Love Story

May 22, 2012 by Sheridan Orr
with 27 views

In 2017, Gen Y will outspend Baby Boomers for the first time. That means that not only do we have to understand how to manage them, we desperately need to know how to connect with them as consumers. [read more]

Generating Leads from a Facebook Fan/Business Page Engagement Strategy

May 21, 2012 by Paul Mosenson
with 77 views

There’s plenty of content on the web about Facebook Business Pages. So let’s review a overall strategy on how to optimize your Facebook page engagement approach. [read more]

Social Media ROI- 3 Mistakes That Cost You Money

May 19, 2012 by ilona olayan
with 82 views

Do you struggle to find time to check your Facebook Page? Have you found yourself blindsided by a competitor’s brilliant new offering? Social media is a virtual power tool for small businesses and start-ups, but by not maximizing on its potential, you could be costing your brand money. Here are 3 all-too-common mistakes that lower social... [read more]

Turning Customer Behavior into Currency: Key Insights from Liz Crawford’s Educational Webinar

May 17, 2012 by Mike Lewis
with 12 views

Author Liz Crawford

Learn some great new ideas and ways to identify key behaviors to effectively elevate your sales strategy from Liz Crawford [read more]

Loyalty Technology for the Little Guys [Infographic]

May 17, 2012 by Andre Bourque
with 68 views

Image: Lesley K, Flickr, Creative Commons

In Vancouver, BC, one little coffee shop in the Mount Pleasant neighborhood is enjoying a 10x increase in customer loyalty. And one little company is helping them achieve it. [read more]

What You Do vs. How You Do It

May 17, 2012 by Matt Heinz
with 48 views

A reminder for your elevator speech: What you do is solve customer problems. That’s a benefit, an outcome, that your customer wants, needs and/or desires. How you do it is what they pay for. [read more]

Robotic Email Campaigns Miss the Point

May 17, 2012 by Ardath Albee
with 81 views

Picture courtesy of Robot Pictures

Lead nurturing is not about sending out emails on a regular schedule just because you can. Or just because you think that constant communication (regardless of relevance) will help you sell something. It won't. And it's evidence that marketers have missed the point. [read more]

Why Salespeople Should Sell Ideas: a FAQ

May 16, 2012 by Christopher Koch
with 350 views

Image: violetkaipa /Shutterstock

We all know the increasing importance of ideas in B2B marketing. But idea marketing doesn’t start and stop with marketers. For the program to be successful, those ideas must find their way into the hands of salespeople. [read more]

The Ins and outs of a Killer Social Media Marketing Plan

May 16, 2012 by James Debono
with 74 views

Image: Tashka2000/Shutterstock

Like any other plan, a strategic Social Media Marketing Plan incorporates sections on goals, objectives, target markets, methods, costs and return on investment. The most important function to remember is not to follow the plan slavishly, but allow it to force you to consider the various options of social media marketing before you invest too much effort and or money. [read more]

Use Pull Marketing to Communicate with the SMB Market

May 15, 2012 by Christopher Ryan
with 32 views

Prospects want to learn about you online, so why do some companies make it so difficult for them to do so? And even though your customers may be in industries that are slow technology adaptors, why not appeal to the segment that is further in the adoption curve? Chances are, your competitors are not doing this. [read more]

Chatting up Influence with Dave Balter, CEO of BzzAgent

May 15, 2012 by Mike Lewis
with 12 views

Dave Balter

We recently caught up with Dave Balter of BzzAgent, to interview him for our latest e-book, 3 Keys to Influence: Understanding and Leveraging Social Capital, and to talk about influence and how marketers can leverage it. [read more]

Can B2B Marketers Become Content Whisperers?

May 14, 2012 by Ardath Albee
with 119 views

Image: Anneka /Shutterstock

Telling marketers they need to listen is one thing. Helping them figure out how to do so in a way that produces an effective input to inform marketing programs is entirely another. [read more]

Getting Closer To Customers: Eight Ways Data Can Help

May 10, 2012 by Bridgz Marketing Group
with 50 views

Data can be the secret weapon for getting closer to customers, understanding them and delivering the right communications to the right person at the right time. Here are eight data-driven marketing improvements any company can use to become more customer-centric. [read more]

We’re Ready for the Omnichannel Revolution –Are You?

May 10, 2012 by Lisa Arthur
with 37 views

Image: .shock /Shutterstock

Virtually every aspect of our lives –the way we work, shop, communicate, seek information, spend our free time, etc. –is becoming digitized, and that means data is being produced at a tremendous clip. In fact, according to McKinsey, the world’s data is now doubling every two years.Marketers are feeling the impact. McKinsey also... [read more]