branding posts, articles, and infographics

10 Lessons I Learned in My First 10 Years in Business

May 16, 2012 by Zeke Camusio
with 174 views

Here’s what I learned: always do what’s best for your client. Your reputation is the most important thing you have. [read more]

How to Generate Online Buzz: The Birds and the Bees

May 10, 2012 by ilona olayan
with 61 views

Image courtesy of Eurapart/Flickr.

It’s a statement I hear a lot from entrepreneurs and small business owners. These pros understand the nitty-gritty of their business, whether it’s baking cupcakes or defending clients, but often haven’t yet learned the basics of online buzz. I get the sense, sometimes, that “we’re launching a Facebook Page, etc.” is vague-speak for “we’re building it and people will come (and spend).” [read more]

Branding Is Over. Move On.

May 7, 2012 by Dannielle Blumenthal, Ph.D.
with 238 views

Image: Anthony Catalano/Flickr

Not long ago I realized once and for all that branding, as a profession and as a goal, was completely finished. [read more]

Should B2B Companies Blog? YES They Should!

May 4, 2012 by Dan Hudson
with 42 views

For many companies their blog is the hub of their social media efforts with other social media spokes attached to it. Blogging is hard work; it’s a big investment in terms of time and effort to ensure that you are building quality content that’s of interest and brings value to your target audience. [read more]

Understanding and Leveraging External and Internal Influence for Increased Sales

May 3, 2012 by Mike Lewis
with 30 views

As marketers, our ultimate goal is to influence others – to develop affinity for our products, to act in support of our values, and to choose our brand over those of our competitors. Leveraging influence is the single most effective and enduring asset we have in our marketing arsenal. impact critical business drivers such as sales. [read more]

The Business Worth of Saying Thank You

May 3, 2012 by Laura Moisei
with 120 views

Image: Keith Bell/Shutterstock

This article makes a quick roundup of the business benefits in maintaining a good etiquette. Next there is a list of best practices for expressing gratitude towards customers, employees and stakeholders: loyalty rewards, event organizing, sending "thank you" cards. The tips are accompanied by some real life examples of business cases. [read more]

Five Ways to Enhance Brand Loyalty for Your Business

May 3, 2012 by Alex Hisaka
with 75 views

Image: Rafal Olechowski /Shutterstock

The brand is everything in today’s digital world; and brand loyalty is a recurring business. For brands to digitally engage customers today, they must engage and respond to them at all times and from everywhere. Here are five ways to create brand loyalty. [read more]

How to Build Your Personal Brand Like a VC

April 10, 2012 by Amanda Maksymiw
with 46 views

Image: Worklifenation.com

In this post, I’d like to share some of the best practices that virtually ANYONE can implement in order to elevate their brands to the likes of Fred Wilson, Mark Suster, and Brad Feld — the trio who make up our top technology venture capitalists online. [read more]

Customer Care is the New Mainstream

April 5, 2012 by Alex Hisaka
with 85 views

Image: Ayubansari /Shutterstock

In today’s world, any business can connect to its customers via many channels -- email, Facebook, Twitter, phone, live chat, web -- and the technologies to do this are available and within reach of even the smallest of small businesses. Where a sharp business focus on customer satisfaction used to be a rarity, it’s now commonplace. [read more]

How to Use Memes to Create Social Media Engagement

April 3, 2012 by Mike Lewis
with 89 views

With the rapid proliferation of social media and social media channels, there’s been an equally as rapid growth in the creation of memes. Learn how to use memes to increase engagement. [read more]

How to Protect your Brand's Social Reputation

March 29, 2012 by Joshua March
with 91 views

Anson0618/Shutterstock

Reputation has become far more consumer-led than ever before. There's a wealth of spaces for customers to comment on your brand through social media, self-published blogs, and review websites. More importantly, your customers care what other customers think [read more]

A Sea Change in Book Publishing. Thanks, Harry Potter

March 28, 2012 by David Meerman Scott
with 42 views

You no longer need to convince an editor in New York or an A&R guy in LA that your work is worthy. Now you can create your own audience, build your fan base, publish your art, and control its distribution. [read more]

Does the Traditional Marketing Mix Have a 5th P?

March 26, 2012 by Andre Bourque
with 268 views

Anyone with a light background in marketing is familiar with the 4 – “P’s” of Marketing – Product, Price, Place and Promotion. Businesses use these four elements to model their marketing strategies. It's been a mainstay model and rule of marketing practice. But some of us suspect there's a "5th P," one that hasn't been as ingrained in business textbooks. [read more]

In the Customer Lifecycle, Brand Continuity Counts

March 19, 2012 by Andre Bourque
with 128 views

Image: Courtesy of author blog

With the proliferation of social media the channels and rules have changed a bit. But, independent of what industry your brand is in, the four stages of the customer life cycle remain consistent, and brand identity is important as ever. [read more]

Why B2B Marketers Need to Stop Claiming That Their Solution is Better

March 15, 2012 by Bob Apollo
with 43 views

Photo: Boris eachleftois/Flickr(creative commons)

If you want to position your brand in a way that is going to last, going straight to “better” isn’t going to get you there. Because if you want your company to stand out from the crowd in a distinctive, memorable and lasting way, if you want to stand for something meaningful and memorable, you shouldn’t start with “better.” [read more]