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The Truth About Social Proof: From SalesChaosTV
Why is intrepid marketer Todd Schnick so wound up about the idea of social proof? After all, if you get a ton of “reads” or “likes” after you post a blog, doesn’t that mean you are successfully building a following? [read more]
Branding vs. The Temptation To Conform
Image by soopahgrover via Flickr
When you work in D.C. it seems like everyone naturally dresses in tan, navy and black. In New York they all wear black. In Miami it's surprising when people wear anything. Even within metropolitan areas there are codes. Image by soopahgrover via Flickr The kids at University of Maryland dress different than at George... [read more]
Your Profile Photo as Your Personal Brand
Image by Christopher S. Penn via Flickr
I am so sick of hearing the phrase "knowledge economy," all right? The truth is it's all about relationships. Like always. Who you know, how you know them, who knows your name.Whether someone picks up the phone when you call.In the social media sphere, you've got to start that personal brand from somewhere. And so nothing is as... [read more]
Six Sales Risks That Should Not Be Overlooked
We’re about to find out, so get ready for a deluge of Kodak Lessons Learned. No doubt there will be plenty of online case studies saturated with mind-numbing financial statements and lengthy tables of operational statistics. If you’re inclined to delve into this minutia for insight, I can save you the time. [read more]
Conversations, Your #1 Branding and Marketing Tool
Photo by Bill Longstaff via Flickr, Creative Commons
Always word-of-mouth was a powerful tool to create customers (marketing) and enhance the value of the products you already had (branding). What's happening now is that you have to learn better the art of conversation. [read more]
What Really Motivates Us – Surprising Facts from Dan Pink
Most of what you think about motivation and rewards is wrong. Does money motivate? Not really, unless it’s too low. Jeff Ogden of Find New Customers is tired of companies wasting money on the wrong things.Daniel Pink This lively RSAnimate, adapted from Dan Pink’s talk at the RSA, illustrates the hidden truths behind what... [read more]
Dealing with Oops! Moments: Sales Lessons from Rick Perry
When you have an Oops! moment - which you invariably will -- own up to it right away. Don't fumble around looking like an idiot. That was the real killer for presidential candidate Rick Perry. Everyone's had that same experience, so they all feel for you. [read more]
Ways to Brand Your Business on a Budget
Image: Nicolas Nova/Flickr(creative commons)
Creating your business’ brand requires both internal and external elements. Internally, you need to determine the message that your brand conveys. What’s the one thing your brand is known for? What’s your USP, or your core business principle? [read more]
Personal Branding and Your Moral Code
Image: Kalyan Chakravarthy/Flickr
What matters is that, on a quest for your personal brand, you are really dealing with who you are as a person, your identity. (As Jack Shaw stated in a comment to one of my blogs on GovLoop.com.) So you can't get away from the question of your moral code. As in: must have one. [read more]
For Every Brand A Freak ('Milton's Red Stapler')
My sister prides herself on being professional and reserved.But if you put her anywhere near a Staples or an Office Depot, better stand back. As soon as she sees those two-toned binders with the endless organizer flap pockets - she loses all sensibility.Do you make the mistake of thinking that your product is boring?If you do, why are... [read more]
Social Media Paradox: Fans or Brand First?
Image courtesy of author's blog
What came first… Chicken or the egg? It’s a fun little causality dilemma, stemming from the time of Aristotle, that’s supposed to get you thinking. Let’s take that idea and bring it into the modern digital communications realm. As a brand facing the question of where to invest your time and efforts when it comes to social... [read more]
Steve Jones on Intrepid Radio: 'Brand Like A Rock Star'
A pleasure to welcome Steve Jones to Intrepid Radio, author of Brand Like A Rock Star: Lessons From Rock and Roll To Make Your Business Rich and Famous. Let me just say this. This is one of the most entertaining books I’ve read in a long while. It is takes the experiences and stories of rock and roll artists, and... [read more]
10 Fascinating and Festive Holiday Infographics
It's that time of year again. We're about to embark on a new year, we're in the thick of the holiday season, and we're reflecting upon the past 12 months -- the same "woulda, coulda, shoulda" thoughts that pop into every inbound marketer's mind. With 2012 staring us in the face, let's take a fun look at some interesting infographics that... [read more]
How To Deal With Negative Comments on Facebook
Image: Blog.journalist.com
One day, out of the blue – you’re going to publish something, or do something, that results in negative feedback on Facebook. The question is, what are you going to do about it? Today’s post is all about dealing with aggravated, upset fans on your Facebook page, and keeping your social reputation intact. [read more]
Make Your Holiday Cards Work For You
It’s that business holiday time of year, and I always look at the business holiday card as an opportunity to continue, begin, remind or thank someone for their business. To use a simple analogy: social media messages are to holiday cards as holiday cards are to in-person/face-to-face interactions, drawing upon the... [read more]
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Ardath Albee is CEO and B2B Marketing Strategist for her firm Marketing Interactions and an author. More »
Dave Brock is President and CEO of Partners In EXCELLENCE, a global consulting company. More »
Charles Green is founder and CEO of Trusted Advisor Associates and an author. More »
Paul Greenberg is the author of the best-selling CRM at the Speed of Light and President of The 56 Group, LLC. More »
Gavin Heaton is the author of one of Australia's leading marketing blogs. More »
Jill Konrath is a recognized expert in B2B sales and the author of Selling to Big Companies. More »
Kendra Lee is author of the awward-winning "Selling Against the Goal" and a popula speaker on sales prospecting/lead generat More »
Mike Merriman is Director of Strategic Service at MZinga and has an extensive background in product development and management. More »
Natalie Petouhoff Dr. Natalie serves as the Chief Strategist for Social Media, Digital Communications and Measurement at Weber Shandwick More »
Anneke Seley is the CEO and founder of Phone Works, a sales strategy and implementation consultancy, and an author. More »
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“I hope you know how much I respect you personally and professionally Francois, but I have to disagree based on what I am seeing in the market.Last year, and the year before, I was very much in agreement that the term Social Business should not be hijacked and in the process disrespectful of the great work of Dr Yunus. In fact, I wrote about this, spoke about this and occasionally passionately and ...”
“There is a difference between hearing and listening. One problem that sales people make is that they only hear but they do not listen to what the prospect is saying. When talking with the prospect, one should focus on that person alone, understand what they want and what they are trying to say. These 3 things are often ignored but if this is taken by heart, the results will be better.Great ...”