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Breaking Down Walls: A Facebook Marketing Discussion with John Haydon
What affect does Facebook page design have on increasing fans and engagement? It’s all about maximizing your first impression to convert visitors into fans. There are two major elements that have a significant impact your initial impression, your page’s profile picture and a custom welcome page. [read more]
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How to Be More Social in Five Seconds or Less
Image: Courtesy of author blog
So you want to be more active in your social circles but don’t have time. It takes too long to think about new content, to be thoughtful in a response or comment, and there are far too many social networking sites to monitor. [read more]
Facebook’s New Timeline Could be a Boon for Brand Marketing
Facebook rolled out Timeline this week, and brands are eager to take advantage of the new feature. The social network isn’t letting brands create their own Timeline pages yet and hasn’t given guidance about when that feature will be available. “We are currently focused on Timeline for individuals and will consider how to make consistent... [read more]
140 Predictions About Social Marketing – 34 Experts on 2012
We all wish we had a crystal ball we can peek into and tell the future. Short of counting on miracles to lead our way, the team at Awareness connected with some of the best and the brightest in marketing to ask them the difficult questions around what 2012 has in its social marketing store for us. [read more]
How To Deal With Negative Comments on Facebook
Image: Blog.journalist.com
One day, out of the blue – you’re going to publish something, or do something, that results in negative feedback on Facebook. The question is, what are you going to do about it? Today’s post is all about dealing with aggravated, upset fans on your Facebook page, and keeping your social reputation intact. [read more]
The Cost of Marketing on Facebook [Infographic]
With close to one billion members, Facebook is a very attractive marketing platform. The Facebook Advertising team has done a great job of working with company engineers to build a self-service, easy-to-use product that makes Google AdWords look quaint by comparison. Advertisers can target users by age, location, or area of... [read more]
The Facebook Newsfeed: How to Use it for Increased Engagement
Image: Labnol.org
It’s a well known fact that once a fan has liked your page, they very rarely return. But that doesn’t matter anymore – not with the newsfeed at your disposal. [read more]
LinkedIn for Sales People in 30 Minutes a Week
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I consider LinkedIn the primary social platform for a business professional. If you can only pick one of the big four platforms to engage with as you begin, LinkedIn should be your choice. The following twelve activities can be completed weekly, within approximately 30 minutes. [read more]
How Social Media Enables 'Just Looking' Customers to Generate Sales
Photo: elliemaeink.blogspot.com
Who is your most valuable consumer? The one who buys the most from you, the one who generates the most margins or the one who spends the most time in your stores? [read more]
Seriously, What’s a 'Like' Worth on Facebook?
A good friend who is the SVP of marketing for a very large Fortune 500 company recently asked me via email the following question(s) Do you believe in the Klout score? If you were to set a KPI for success in social, would it be FB likes? and if not, what would you recommend? My view on this is that FB likes is not the right metric... [read more]
How Small Businesses Can Leverage Social Media.
Photo: Bruno Cordiolioi/Flickr (Creative Commons)
Small businesses always do have enormous challenges while getting their message out in the market place. Their small size and limited budgets always do deter them from going all out on traditional marketing channels. But with the advent of social media, this dis advantage has reduced significantly and if used well social media platforms can greatly enhance the market reputation of small businesses within their local community. [read more]
Should We Connect With Strangers In Social Networking?
Image: Courtesy of author blog
To accept the invite or not. Perhaps its time to change a limiting mindset? [read more]
How the Facebook Newsfeed Changes Affect Your Business
Just when you think you have Facebook all figured out, they change the game again. Last week Facebook introduced the world to an array of new profile features, effectively changing the way the social network functions forever. In this post we examine how these changes are going to influence how you market on the platform in the future.... [read more]
Retaining Your Personality in Facebook
Facebook is critical for the success of your business and maintaining professionalism is vitally important. On the other hand, you don’t want your Facebook persona to be dry and devoid of personality. You want it to be you. In all relationships, and that includes face-to-face and online relationships, you need to connect with... [read more]
The Ultimate Facebook Marketing Cheat Sheet
Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. With more than 750 million members in its user base, it's still the most popular social network around. And yes, businesses are beginning to understand its potential to help them achieve their... [read more]
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Ardath Albee is CEO and B2B Marketing Strategist for her firm Marketing Interactions and an author. More »
Dave Brock is President and CEO of Partners In EXCELLENCE, a global consulting company. More »
Charles Green is founder and CEO of Trusted Advisor Associates and an author. More »
Paul Greenberg is the author of the best-selling CRM at the Speed of Light and President of The 56 Group, LLC. More »
Gavin Heaton is the author of one of Australia's leading marketing blogs. More »
Jill Konrath is a recognized expert in B2B sales and the author of Selling to Big Companies. More »
Kendra Lee is author of the awward-winning "Selling Against the Goal" and a popula speaker on sales prospecting/lead generat More »
Mike Merriman is Director of Strategic Service at MZinga and has an extensive background in product development and management. More »
Natalie Petouhoff Dr. Natalie serves as the Chief Strategist for Social Media, Digital Communications and Measurement at Weber Shandwick More »
Anneke Seley is the CEO and founder of Phone Works, a sales strategy and implementation consultancy, and an author. More »
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“I hope you know how much I respect you personally and professionally Francois, but I have to disagree based on what I am seeing in the market.Last year, and the year before, I was very much in agreement that the term Social Business should not be hijacked and in the process disrespectful of the great work of Dr Yunus. In fact, I wrote about this, spoke about this and occasionally passionately and ...”
“There is a difference between hearing and listening. One problem that sales people make is that they only hear but they do not listen to what the prospect is saying. When talking with the prospect, one should focus on that person alone, understand what they want and what they are trying to say. These 3 things are often ignored but if this is taken by heart, the results will be better.Great ...”