Admittedly, I am a relative novice when it comes to social media.  Granted, I have been active with LinkedIn for a while, and I have built up a respectable network there.pic_logo_119x32  And quite honestly, I still learn new features about LinkedIn each day.  I only recently learned that you can feed your blog to your LinkedIn profile, providing more exposure (and referrals).  But, I am quite new to tools such as Twitter and Facebook.  I have heard and read about them for quite a while now, but just didn’t think I had the time to spend on them.  Fool was I.  twitter_logo_sI had a few clients recently ask about those tools, and since I wasn’t too familiar with them, the only way to learn was to dive in and find out for myself.  Granted, my length of experience with both tools is almost a week old, but I can already see the benefits.  Just for example, my blog has tracking tools to see where my traffic is coming from.  Over the last few days, a majority of referrals came from Facebook.facebook-logo  And I don’t even have a very large network of “friends” yet.  You can bet that I will work to grow that network, and fast.  And a neat trick I learned was that I can feed my Twitter updates into my Facebook page, enabling each tool to work with the other, and altogether strengthening the benefits.  The only problem I see is the addictiveness of these tools, and if you are not careful, you can spend a lot of time on them.  And while social networking might not be for everyone, or even a good idea for your particular business, I have yet to find a downside.  Good luck!

Todd Schnick.  Be Intrepid.  www.intrepid-llc.com

Posted in Daily e-Journal, General Marketing Strategy