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CRM Bells, Whistles, Pain, and Agony: From SalesChaosTV

February 9, 2012 by Dan Waldschmidt and Todd Schnick
with 52 views
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Mention the word "CRM" and most salespeople flinch. With good reason, says SalesChaosTV co-anchor Todd Schnick. His compadre, Dan Walschmidt, says CRM "just makes us feel icchy." [read more]

Why Stalking Your Website Visitors Isn't a Very Good Idea

February 9, 2012 by Bob Apollo
with 43 views
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sales person at an exhibition) approaching you with “can I help you?” The question encourages a negative answer, and may provoke negative feelings if you feel that your personal space has just been invaded in an unprompted, unwanted and boorish fashion. [read more]

CRM Is the Tool and Sales Follow-Up Is Key

February 9, 2012 by Lori Richardson
with 38 views
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Image: Courtesy of author blog

 What is the value of a saw if you never sharpen it? Having a dull saw will not allow you to get the results you desire when cutting wood. What is the value of dental floss if you don’t use it? The same is true with any cloud-based (SaaS) tools... [read more]

Social Media, Gamification And Gaming Statistics

February 8, 2012 by Natalie Petouhoff
with 74 views
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Photo: Cory Schmitz/Flickr(creative commons)

Gamers include millions of Americans of all ages and backgrounds. In fact, nearly three-quarters of all American households play games. This vast audience fuels the growth of this multi-billion dollar industry and helps bring jobs to communities across the nation. Below is a list of the top 10 entertainment software industry facts: [read more]

Top 10 Sales Training Realities versus What You Believed

February 8, 2012 by Dave Kurlan
with 60 views
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Belief - Most of you believe that after a day of comprehensive training, your salespeople will then have the understanding, tools and experience to get on the phone, go out in the field, use what they learned and be effective. Reality - After a day of training they still have the old, worn-out, ineffective approach down cold. It's muscle memory. [read more]

Social Marketing Tools Hype Cycle

February 8, 2012 by Brian Hodgson
with 86 views
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Since joining Oz I have spent more time digging into the social marketing tools, and thought it would be helpful to create a Gartner style hype cycle of the major ones.  Also my focus is for B2B marketing which will skew my perspective. LinkedIn – Given this is the most business focused tool , LinkedIn is furthest along in the... [read more]

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‘United Breaks Guitars’ Launched Dave Carroll's Career in Social Media (video interview)

February 8, 2012 by Paul Simon
with 34 views
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Within four days of the video’s posting on YouTube it had a million hits. Two and a half years later, it’s been viewed 11.5 million times and Dave Carroll’s name is synonymous with customer service. [read more]

Sales Tips and Advice: 1 More Hour a Day = 5 More Weeks to Sell

February 7, 2012 by Jonathan London
with 125 views
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  It is amazing to think that if you can give yourself 1 more hour a day, it can equal up to 6 more weeks of selling time. Here are some sales tips and advice on how:• Let’s say, with vacation and holidays you work 48 weeks a year• 5 days a week x 48 = 240 days• 1 more hour a day to sell = 240 hours• 240... [read more]

How to Become the Best Sales Person in Your Company

February 7, 2012 by Kelley Robertson
with 65 views
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During last weekend’s pre-Super Bowl television shows, I watched a segment on Tom Brady that intrigued me. Although Brady didn’t win the Super Bowl this year, there is no denying that he is a world class quarterback. However, a scouting report conducted prior to his being drafted in 2002 certainly did not reflect this. Observations... [read more]

The State of Social Media Marketing Highlights: 5 Lessons from Social Marketing Leaders

February 7, 2012 by Mike Lewis
with 89 views
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The pace of change in the Social Marketing arena is relentless. The rate of social platform adoption continues to grow, with Facebook now touting over 800+ million members and Google +, which started with 10 million users in July, now reaching over 62+ million people. New platforms like Pinterest, which was a tiny blip on the social platform map in June of 2011, showed hockey-stick growth by December 2011, reaching over 10 million users. [read more]

Is Everybody Following Up with Your Customer But You?

February 7, 2012 by Lori Feldman
with 102 views
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Image: Courtesy of author blog

Are you of the school that says once you close a sale with a new customer, it’s time to go find another one? Guess what? You’re “Old School,” and you’re leaving easy money on the table. You’re also making your job a lot harder than it needs to be. [read more]

Sales Leaders: Are You Really Training Your Sales People to Succeed?

February 7, 2012 by Bob Apollo
with 89 views
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CSO Insights have just released their eagerly-awaited annual review of the state of sales performance - reflecting detailed inputs from over 1,500 sales organisations from around the world. Their latest report suggests that B2B sales leaders could and should do more to equip their sales people to succeed through more relevant and... [read more]

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'United Breaks Guitars' Sparks New Customer Complaint Model (video interview)

February 7, 2012 by Paul Simon
with 48 views
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Musician Dave Carroll always has had a passion for customer service. So it’s not surprising that in the wake of his highly popular “United Breaks Guitars” video on YouTube, he’s become a one-man band in support of companies treating their customers fairly. [read more]

My 2012 Super Bowl Commercials Report Card

February 6, 2012 by Stephen Gates
with 176 views
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I know that the last thing the world needs is another Super Bowl commercials top 5 list but since my beloved Pittsburgh Steelers weren’t playing this year I had nothing better to do. TOP 5 M&M’s “Just My Shell” I have loved the M&M’s commercials for a long time because they are so funny and since they have stayed with the same... [read more]

Taking B2B Marketing Mobile: The Pitfalls and Payback

February 6, 2012 by Brian Carroll
with 71 views
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Mobile marketing for B2B is in one of the newest marketing channels yet, according to the 2011 B2B Marketing Benchmark Report, it ranks second only to whitepaper downloads for growing B2B email lists – even though only 48% of the B2B companies responding have a mobile version of their website. [read more]

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'United Breaks Guitars' Made Dave Carroll a Customer Service Celebrity (video interview)

February 6, 2012 by Paul Simon
with 54 views
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"United Breaks Guitars" went viral quickly after musician Dave Carroll posted it to YouTube. He talks about the United and the social media experience in this video interview, the first of four segments. [read more]

The Real Winners of Super Bowl Ad Race

February 6, 2012 by Jennifer Roberts
with 70 views
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Image: Courtesy of author blog

The 2012 Super Bowl was a great example of why moving beyond simple buzz and sentiment metrics is required to get a true understanding of what most resonates with consumers. CI’s engaged consumers metric (taking into account several levels of positive word-of-mouth as well as negative reactions), revealed the clear winner of Super Bowl advertisers (as of the end of game night, 11PM ET): M&Ms. [read more]

MYTH: 'My Buyers Are Not on the Web'

February 6, 2012 by David Meerman Scott
with 179 views
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Image courtesy of author's blog

I frequently hear from people that their buyers are not on the Web. This myth is used an excuse not to create a valuable Web site and to avoid creating content. Sorry to deliver a reality check, but the truth is that very few people are offline, particularly when you include lower cost mobile technology. In fact, there are more mobile... [read more]

Social Media Co-Opts the Super Bowl

February 6, 2012 by Pam Dyer
with 37 views
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Image: Courtesy of author blog

Watching the Super Bowl used to mean hanging out with your friends, eating lots of fattening appetizers, and being glued to the widescreen TV to not only watch the game, but to watch the commercials, too. This time around, the element of surprise is gone — advertisers have been posting their ads on Facebook, YouTube, and their own websites, some for weeks. [read more]

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