New Trends in CRM E-Book

An E-Book From The Customer Collective

Customer Relationship Management (CRM) systems have tended to produce mixed results for the sales and marketing professionals that once hailed them as a magic bullet. There's no denying that CRM implementation has been a fraught and expensive process for most companies. Even so, sales organizations worldwide now use these tools to serve their customers, gain market insight, obtain product feedback, monitor competitors and improve organizational efficiency. CRM is here to stay.

It's important to stress, however, that CRM software (and its trendy offspring, social CRM) can't substitute for clear, effective strategic thinking. Before they can leverage the power of CRM, in other words, businesses must first identify business priorities, define departmental roles, drive performance and create value for customers.

To clarify these issues and help you map out a strategy that works for your business, we gathered perspectives from smart folks in the sales, marketing and CRM industries. We hope this e-book will help you make informed choices on selecting and leveraging a CRM solution that boosts your company's bottom line.

Contributors include...

Dave Brock

Dave Brock is President and CEO of Partners In EXCELLENCE, a global consulting company focused on helping organizations achieve the highest levels of performance in sales, marketing, customer service and business strategy.

David Tyner

Dave serves as the director of sales for KinetiCast, the simple, powerful, and proven online sales presentation tool for the B2B sales elite

Ben Bradley

Ben Bradley is managing director of Macon Raine, a public relations and marketing agency.

Charles H. Green

Charles H. Green is an author, speaker, and world expert on trust-based relationships and sales in complex businesses. Founder and CEO of Trusted Advisor Associates, he is author of Trust-based Selling and co-author of The Trusted Advisor.

Cheryl Hanna

Cheryl Hanna is a real estate agent and freelance writer living in and writes about customer service and the customer service experience at serviceuntitled.com.

Esteban Kolsky

Esteban Kolsky is the founder of thinkJar, a consultancy and think tank specializing in helping vendors develop better enterprise applications and users create awesome strategic customer experiences.

J.D. Lasica

J.D. Lasica, one of the earliest social-media strategists, is a consultant to Fortune 1000 companies as well as mid-size companies, startups, and nonprofits.