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About Me
Sivaraman Swaminathan
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Tags
apac
behavior modification
cem
communication style
communities
conversational marketing
india
innovation+p&g
managing change
marketing strategy
marketing theory
marketing+analytics
north america
open source+p&g
personal marketing
product development+open source
promotions
purchasing decisions
qualifying leads
relationship building
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Personal info
First Name
Sivaraman
Last Name
Swaminathan
Middle Name
Work Focus
Firm
Customer Equity Solutions
Job title
Co-founder & CEO
Job Role Description
Head of business operations
Industry
Business Services
Business
Yes
Years in Business
1-3 years
Number of Employees
20-99
Geographic focus
USA, UK, Asia-Pacific, Japan, Australia, India, Other
Languages
English, Other
Contact Info
Country
India
Marketing Info
Subscribed
Work History
Sep 1992 - Sep 2007
Exec Vice President
iContract, A 1-to-1 division of Contract Advertising India
National Head of iContract( Part of WPP group). Included new business development, client management, strategic consulting services, end-to-end engagements using database-led marketing [rograms
Education
1991
Dept of Management Studies, Anna University
Degree
Bachelor of Business Administration
Field of study
Marketing
List your activities and societies
Member, Institute of Direct Marketing, London
About Me
Skills
direct marketing, CRM, Analytics, Business Technology Solutions
Affiliations
Member, Institute of Direct Marketing, London
Personal Interests
An avid reader and percussionist