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Who’s who in the world of video marketing

April 13, 2012 by Neil Davidson
with 54 views
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Here is a list of some of the finest online video gurus hidden out there in the world wide web. [read more]

How to Optimize Your Brand’s YouTube Channel

March 10, 2012 by Debra Ellis
with 249 views
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YouTube has a new design for channels. Conversion is mandatory. According to the support documentation, the new look “makes it easier for viewers to find and watch content.” It does a lot more than provide a consistent design. It severely limits the ability to create a customized look for brands that are not partners. [read more]

Why Ratings and Reviews Suck and How to Save Them

February 13, 2012 by Augie Ray
with 55 views
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Image: Sarah Reid/Flickr(creative commons)

The use of consumer ratings and reviews has already been a game-changer online. Ratings and Reviews (R&Rs) were the first true use of social media to support and enhance commerce, predating ads on Facebook, Groupon discounts and viral videos on YouTube [read more]

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‘United Breaks Guitars’ Launched Dave Carroll's Career in Social Media (video interview)

February 8, 2012 by Paul Simon
with 91 views
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Within four days of the video’s posting on YouTube it had a million hits. Two and a half years later, it’s been viewed 11.5 million times and Dave Carroll’s name is synonymous with customer service. [read more]

5 Cutting Edge Social Media Trends For Small Businesses

January 27, 2012 by John Souza
with 652 views
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Image: Courtesy of Avenuesocial.com

As we soldier on, deep into the tail end of January, it’s always a good idea to stop and take stock of the latest trends in social media. There’s so much change going on across the board, that you’ll definitely want to keep an eye on trends that could benefit your social marketing campaign in the future. [read more]

YouTube Killed the TV Star: Why Online Video Marketing is Essential for Marketers in 2012

January 24, 2012 by Mike Lewis
with 102 views
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Could 2012 be the year marketers embrace video in their social marketing efforts? We think yes, and here’re four reasons why. [read more]

140 Predictions About Social Marketing – 34 Experts on 2012

December 14, 2011 by Mike Lewis
with 95 views
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We all wish we had a crystal ball we can peek into and tell the future. Short of counting on miracles to lead our way, the team at Awareness connected with some of the best and the brightest in marketing to ask them the difficult questions around what 2012 has in its social marketing store for us. [read more]

3 Factors in Winning the Social Media Horse Race

August 24, 2011 by Christopher Koch
with 49 views
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It’s way too early to make a call, so I’m not going to presume to know G+’s prospects for success (especially when it hasn’t even been officially launched), but there are a few things that the rise of a possible new giant in social networking points out. [read more]

An Inquiry Into Customer Engagement – Making the Abstract Concrete

June 7, 2011 by maz iqbal
with 132 views
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Customer engagement is the new buzzword. Whenever a new buzzword shows up it suggests that either we have ‘old wine in a new bottle’ or that ‘new realms of possibility’ has shown up. If you fall for the ‘old wine in a new bottle’ you may end up looking and feeling like a fool. [read more]

Spielberg, Lonelygirl15 and the Entertaining of PR

April 14, 2008 by Marc Hausman
with 50 views
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If I could hire any two people in the world to join my public relations consultancy who would it be? The answer today sure is different than a mere 18 months ago.  I would have most likely rattled off the name of a well respected technology trade journalist, industry analyst or agency executive.  The state of public relations... [read more]

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