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Is This the Worst Direct Mail Letter Ever?

January 27, 2012 by Matt Heinz
with 403 views
0

Photo: Aranami/Flickr(creative commons)

I hate to pick on the United States Postal Service, but they made themselves an easy target earlier this week. In my mailbox was quite possibly the worst direct mail letter I’ve received in a long time. [read more]

11 Reasons Why Your Direct Mail Program Failed

September 13, 2011 by austinwilliams
with 87 views
0
Image: Courtesy of author blog

Direct mail is a powerful communication tool with amazing targeting abilities and the potential to reach people that can't be reached online. When they work, they work well; but when they fail, it can hit your brand hard. [read more]

B2B Marketing: Is It Time to Kill Direct Mail?

May 10, 2011 by Len Ostroff
with 388 views
9

B2B marketers look for solutions using Google, not the USPS. Is it time to kill direct mail? [read more]

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