social media posts, articles, and infographics

Exploring Strategies For Successful Social Engagement with Travis Unwin of Sitewire

May 9, 2012 by Mike Lewis
with 39 views

Travis Unwin

Travis Unwin, Director of Media Strategies for Sitewire, a digital marketing and interactive advertising agency, shares some of his team’s best practices for social media strategy and engagement. [read more]

7 Ways to Get Your Customers Moon-Walking Back in the Door

April 20, 2012 by Phillipa Kiripatea
with 201 views

A young lady walks into your store one cool afternoon, looks around at your wares, picks up a souvenir and purchases it. You politely smile with light chatter and send her on her way, out the door to the next stop in her travels. That’s great, you’ve made a sale. But you did that poor young lady a great dis-service. [read more]

The Shopper Economy: 5 Questions with Liz Crawford

April 11, 2012 by Mike Lewis
with 33 views

"I am pointing out a new dynamic where a shopper can actually earn value in exchange for one of four behaviors: paying attention, participating, advocating, or committing. None of these behaviors directly involve purchase. The shopper can earn value by simply behaving." [read more]

Moving Beyond the Social Customer into the Era of Customer Engagement

March 29, 2012 by Mike Lewis
with 38 views

Paul Greenberg

We connected with Paul Greenberg of ZDNet, one of the most respected minds in marketing, technology and CRM. As we enter 2012 and look toward major developments that will shape our industry, we provide Paul’s latest take on why he thinks we are moving beyond the social customer and entering the era of social engagement. [read more]

2012 Key Social Technology Predictions from Top Business and Marketing Strategists

January 17, 2012 by Mike Lewis
with 195 views

Image: Courtesy of author blog

2011 was a year of increased adoption of social technologies within the enterprise, and that trend will continue into 2012. In their fifth annual survey of over 4,200 global executives, McKinsey concludes that when adopted at scale, “social technologies can boost a company’s financial performance and market share.” [read more]

State of Social Media Marketing: New Report on Top Areas for Social Marketing Investment,Biggest Social Marketing Challenges in 2012

January 11, 2012 by Mike Lewis
with 150 views

Image: Courtesy of author blog

Social marketing maturity will increasingly be defined next year as the practice of adopting new processes and technologies that will help the enterprise scale their initiatives. 2012 will see savvy social businesses moving beyond the “let’s allocate a few people resources to social” mentality to incorporating robust social media management platforms. [read more]

Why the Social Funnel? New eBook from Awareness

January 5, 2012 by Mike Lewis
with 62 views

Image: Olivier Le Moal/shutterstock

In 2004 I launched my first corporate blog. At the time I was running sales and marketing for a small software company and was focused on demand generation through 'traditional channels' like email, banner ads, direct mail, etc. I still remember the reaction I got from the team when I told them we would be launching a new... [read more]

140 Predictions About Social Marketing – 34 Experts on 2012

December 14, 2011 by Mike Lewis
with 95 views

We all wish we had a crystal ball we can peek into and tell the future. Short of counting on miracles to lead our way, the team at Awareness connected with some of the best and the brightest in marketing to ask them the difficult questions around what 2012 has in its social marketing store for us. [read more]

What Social Marketers Can Learn from Ford, Cisco, and HBO: Interview with C.C. Chapman

December 7, 2011 by Mike Lewis
with 82 views

I had the chance to connect with C.C. Chapman (@cc-chapman on Twitter), the co-author of Content Rules, and a sought-after marketing strategist, to get the latest and greatest in the world of social marketing. It was great to hear C.C. confirm that brands are "finally starting to wake up to the fact that they need to do something about social." [read more]

Are Twitter Followers a Company Asset?

November 13, 2011 by Viral Thaker
with 131 views

When you leave a company, it’s expected that you’ll turn in your keys, the password to your computer and any proprietary information you might be carrying around.But what about your Twitter account? In the case of an employee whose job it is to update the company Twitter, it’s an easy call. It’s not so easy when you’re talking about... [read more]

10 Takeaways from this Week’s Sales 2.0 Conference

October 19, 2011 by Matt Heinz
with 73 views

I’ve had the pleasure of spending the last 2+ days listening to and meeting some incredibly smart people focused on driving customer, sales and revenue growth in a variety of industries. [read more]

How Small Businesses Can Leverage Social Media.

October 7, 2011 by Dr Vikram Venkateswaran
with 294 views

Photo: Bruno Cordiolioi/Flickr (Creative Commons)

Small businesses always do have enormous challenges while getting their message out in the market place. Their small size and limited budgets always do deter them from going all out on traditional marketing channels. But with the advent of social media, this dis advantage has reduced significantly and if used well social media platforms can greatly enhance the market reputation of small businesses within their local community. [read more]

Why HR Should Leverage Social Media and Activate their Twitter Account

September 18, 2011 by Dr Vikram Venkateswaran
with 499 views

Why the human resources department should leverage social media to be more effective. [read more]

Social Media – Oversold and Undervalued

August 25, 2011 by Debra Ellis
with 51 views

Social media is oversold as a marketing channel and undervalued as a customer connection. Sales by conversation are an illusion created by people more focused on building personal brands than exploring and developing a new channel. The new media gurus adopted a “sell and destroy” strategy that effectively promoted networking as the only... [read more]

Get 'Up to Speed on How to Use Social Media' -- In-Person Training Coming to a City Near You

July 29, 2011 by Paul Simon
with 39 views

2-Day Hands-On Social Media Training Sessions Scheduled in Sydney, Singapore, London, Paris, Toronto, New York, Chicago and San Francisco---Eric Schwartzman (@ericschwartzman) has a message for those he refers as the “digitally illiterate.” “Digitally illiterate clients and digitally illiterate bosses have unrealistic expectations of... [read more]