marketing posts, articles, and infographics

Why Salespeople Should Sell Ideas: a FAQ

May 16, 2012 by Christopher Koch
with 30 views

We all know the increasing importance of ideas in B2B marketing. But idea marketing doesn’t start and stop with marketers. For the program to be successful, those ideas must find their way into the hands of salespeople. [read more]

The Ins and outs of a Killer Social Media Marketing Plan

May 16, 2012 by James Debono
with 26 views

Image: Tashka2000/Shutterstock

Like any other plan, a strategic Social Media Marketing Plan incorporates sections on goals, objectives, target markets, methods, costs and return on investment. The most important function to remember is not to follow the plan slavishly, but allow it to force you to consider the various options of social media marketing before you invest too much effort and or money. [read more]

Use Pull Marketing to Communicate with the SMB Market

May 15, 2012 by Christopher Ryan
with 17 views

Prospects want to learn about you online, so why do some companies make it so difficult for them to do so? And even though your customers may be in industries that are slow technology adaptors, why not appeal to the segment that is further in the adoption curve? Chances are, your competitors are not doing this. [read more]

Chatting up Influence with Dave Balter, CEO of BzzAgent

May 15, 2012 by Mike Lewis
with 7 views

Dave Balter

We recently caught up with Dave Balter of BzzAgent, to interview him for our latest e-book, 3 Keys to Influence: Understanding and Leveraging Social Capital, and to talk about influence and how marketers can leverage it. [read more]

Can B2B Marketers Become Content Whisperers?

May 14, 2012 by Ardath Albee
with 81 views

Image: Anneka /Shutterstock

Telling marketers they need to listen is one thing. Helping them figure out how to do so in a way that produces an effective input to inform marketing programs is entirely another. [read more]

Getting Closer To Customers: Eight Ways Data Can Help

May 10, 2012 by Bridgz Marketing Group
with 44 views

Data can be the secret weapon for getting closer to customers, understanding them and delivering the right communications to the right person at the right time. Here are eight data-driven marketing improvements any company can use to become more customer-centric. [read more]

We’re Ready for the Omnichannel Revolution –Are You?

May 10, 2012 by Lisa Arthur
with 35 views

Image: .shock /Shutterstock

Virtually every aspect of our lives –the way we work, shop, communicate, seek information, spend our free time, etc. –is becoming digitized, and that means data is being produced at a tremendous clip. In fact, according to McKinsey, the world’s data is now doubling every two years.Marketers are feeling the impact. McKinsey also... [read more]

Exploring Strategies For Successful Social Engagement with Travis Unwin of Sitewire

May 9, 2012 by Mike Lewis
with 39 views

Travis Unwin

Travis Unwin, Director of Media Strategies for Sitewire, a digital marketing and interactive advertising agency, shares some of his team’s best practices for social media strategy and engagement. [read more]

Lessons from eBay: 4 Reasons Why Blogging is Fundamental to a Strong eCommerce Marketing Strategy

May 8, 2012 by Stephanie Lussier
with 57 views

We all know how important blogging is to driving traffic to your website organically, and for contributing to the number of indexed pages that your website has. But beyond that, blogging is a great way to move people from the top of your funnel, as an anonymous visitor to your website, to the middle of your funnel, as a lead, where you can provide them with a more customized experience with your brand. [read more]

Blog Commenting to Get Attention – Don’t be Clueless.

May 8, 2012 by James Debono
with 21 views

Image: tommistock /Shutterstock

Have you ever seen the film Clueless? I’m not ashamed to say I have watched it several times. In the film a few dizzy teenage girls spend their time preening, shopping, promoting themselves and generally outdoing each other in the “me me me” capacity. Their main objective is to find the right boy to be seen with. You might ask “what the... [read more]

If You Don’t Stop Sending Unsolicited Emails, You Won’t Be Successful

May 8, 2012 by Jeff Ogden
with 54 views

This is an actual email I received recently. My reaction to unsolicited emails is undoubtedly like others. It’s interesting to look at how I reacted to it. [read more]

5 Secret-Weapon Keyword Generation Tools For More Visible Content

May 7, 2012 by John Souza
with 154 views

Image: Courtesy of keywordtoolcampaigns.com

you’ll get this right, is if you have a secret weapon in your marketing arsenal – some brilliant keyword generation tools to soup up your content SEO! Today, I’m giving you my top 5 list of these tools, and why you should be using them. [read more]

Why Benchmarking against Competitors doesn’t Work

May 7, 2012 by Debra Ellis
with 27 views

There are several reasons why benchmarking against competitors doesn’t work and won’t deliver realistic results. [read more]

The Elegance of Simplicity: Creating Experiences the Drive Purchase

May 6, 2012 by Sheridan Orr
with 277 views

Image courtesy of author's blog

Steve Jobs often said that his mantra for success was to focus on simplicity. A recent study confirmed that the single biggest driver of a sticky experience and purchase was simplicity in decisions. Here are some ways that marketers can create customer experiences that make it simpler for customers in a connected environment. [read more]

Are You Marketing to Everyone with a Pulse?

May 5, 2012 by Danielle MacInnis
with 54 views

Photo by killpack99 via Flickr

Even though I have been practicing as a marketer for over 20 years it has taken me a while to really value the benefit of not trying to be all things to many people. In marketing the key objective is to provide a product and or service to a particular person.The more specific you can be about this marriage then the more successful you... [read more]