online community posts, articles, and infographics

ViDEO: Creating A Community For Retail Sales Associates

May 16, 2012 by MarkQuinn
with 5 views

Executives and managers often generate ideas for new products, sales campaigns, and marketing strategies. However, many people in the higher ranks forget to ask their front-line teammates for feedback. These people are the ones interacting with the customers and hearing firsthand comments, both good and bad. [read more]

Should B2B Companies Blog? YES They Should!

May 4, 2012 by Dan Hudson
with 41 views

For many companies their blog is the hub of their social media efforts with other social media spokes attached to it. Blogging is hard work; it’s a big investment in terms of time and effort to ensure that you are building quality content that’s of interest and brings value to your target audience. [read more]

SEO - Directory Submission Still Works!?

April 26, 2012 by Kumail Hemani
with 88 views

I have now 3 years of experience in the SEO field and I have never seen directory listing reverse the keywords ranking! Here are some tips for choosing the directories for SEO campaign. [read more]

4 Key Features Your Social Intranet Should Have

April 24, 2012 by Andre Bourque
with 243 views

Image source: 123rf.com

Adapted from Ragan Communications, these are the four features the company advises organizations seek out when evaluating a social intranet solution. [read more]

Using Facebook’s Timeline for a Business

April 9, 2012 by Patricia Seybold
with 42 views

I can report that using Timeline to “tell the story” of a business is a lot of fun, and I think it can be quite an effective marketing/communication tool. I can report that it is also an incredible time sink! Don’t tackle this unless you’re prepared to lose a week out of your life! [read more]

Writing in a digital world

April 9, 2012 by Carol Doane
with 53 views

I came out of a print background. For two decades I sold and wrote advertising copy. The messages were short, targeted, timely and compelling. Very much like social media. As I engaged in social media, I could see that the goal of a friend’s social media message wasn't to sell me something, but it had the same components as advertising – short, compelling, timely or targeted, but more entertainment oriented. [read more]

Customer Care is the New Mainstream

April 5, 2012 by Alex Hisaka
with 81 views

Image: Ayubansari /Shutterstock

In today’s world, any business can connect to its customers via many channels -- email, Facebook, Twitter, phone, live chat, web -- and the technologies to do this are available and within reach of even the smallest of small businesses. Where a sharp business focus on customer satisfaction used to be a rarity, it’s now commonplace. [read more]

5 Easy Tips to Building an Online Community around your Brand

April 5, 2012 by Shannon Suetos
with 141 views

Image: kennysilva.net

For small businesses, creating an online community can appear as a time-consuming, costly challenge. However, there are a variety of different ways through which small businesses can quickly build up an online presence. The following tips can help busy businesses build an online community. [read more]

Not All Fun and Games: One Call Center's Performance Success through Gamification

April 3, 2012 by Andre Bourque
with 176 views

Gamification is not just fun and games. For this call center and the Bunchball platform, it's about serious results. [read more]

How to Optimize Your Brand’s YouTube Channel

March 10, 2012 by Debra Ellis
with 249 views

YouTube has a new design for channels. Conversion is mandatory. According to the support documentation, the new look “makes it easier for viewers to find and watch content.” It does a lot more than provide a consistent design. It severely limits the ability to create a customized look for brands that are not partners. [read more]

5 Approaches to Social Media and Social Marketing

March 9, 2012 by Anna Farmery
with 156 views

Social media is about making the content valuable to another human being! It is about producing informative, educational or entertaining content. Content that is valuable to the reader, content that becomes even more valuable through conversation. [read more]

Content Curation Vs Content Aggregation: The Basics

February 21, 2012 by John Souza
with 329 views

Image: Thetickershow.com

Content curators scour the internet for valuable content, which they then share with their social communities. If you’re going to become a content curation pro, you’ll need to learn how to source the right content, and how to present this content to your fans in new and exciting ways. [read more]

Why Stalking Your Website Visitors Isn't a Very Good Idea

February 9, 2012 by Bob Apollo
with 105 views

sales person at an exhibition) approaching you with “can I help you?” The question encourages a negative answer, and may provoke negative feelings if you feel that your personal space has just been invaded in an unprompted, unwanted and boorish fashion. [read more]

'United Breaks Guitars' Sparks New Customer Complaint Model (video interview)

February 7, 2012 by Paul Simon
with 88 views

Musician Dave Carroll always has had a passion for customer service. So it’s not surprising that in the wake of his highly popular “United Breaks Guitars” video on YouTube, he’s become a one-man band in support of companies treating their customers fairly. [read more]