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Customer Care is the New Mainstream

April 5, 2012 by Alex Hisaka
with 81 views
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Image: Ayubansari /Shutterstock

In today’s world, any business can connect to its customers via many channels -- email, Facebook, Twitter, phone, live chat, web -- and the technologies to do this are available and within reach of even the smallest of small businesses. Where a sharp business focus on customer satisfaction used to be a rarity, it’s now commonplace. [read more]

The Inbound Way to Do Trade Show Marketing

February 24, 2012 by Mike Volpe
with 51 views
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Trade show marketing is a very strategic process. You have to determine your strategy and messaging and make sure everything relates back to your business goals [read more]

How’d They Do That? E-Newsletters Demystified!

February 15, 2012 by Ali Goodwin
with 34 views
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How many of you actually KNOW how to create an E-newsletter? I mean – you probably get them all the time, but haven’t you ever wondered how they are created and how you email them to everyone you know on the earth without crashing your Outlook Express? [read more]

Put Your Email Auto Response to Work

February 12, 2012 by Drew McLellan
with 142 views
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Photo courtesy of www.BigStockPhoto.com via author's blog

With the volume of emails we all get every day, we can’t afford to let our emails go unattended.  We don’t want the people who email us to think we’re ignoring them, so if we’re going to be out of the office — most of us use some sort of an automated response system. You know what I’m talking about:  “I will be out of the... [read more]

See Your Trade Shows With Fresh Eyes Again

January 31, 2012 by Mike Thimmesch
with 156 views
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Image courtesy of author's blog

Don't fall into the "same-old, same-old" with your trade show exhibiting routine. Ask yourself these 8 questions to see your booth with a set of fresh eyes... [read more]

Is This the Worst Direct Mail Letter Ever?

January 27, 2012 by Matt Heinz
with 403 views
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Photo: Aranami/Flickr(creative commons)

I hate to pick on the United States Postal Service, but they made themselves an easy target earlier this week. In my mailbox was quite possibly the worst direct mail letter I’ve received in a long time. [read more]

Struck By a Drive-By Marketer

December 26, 2011 by Todd Schnick
with 32 views
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Image: Courtesy of Grand Theft Auto

It is not often someone pitches me out of a car window. But then I found myself smiling about it, thinking it was rather clever. [read more]

Trust and the Big Lie of Lead Generation

November 9, 2011 by Jeffrey Ogden
with 55 views
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Image: Courtesy of author blog

Last Friday, someone filled out this form to download content. It’s exactly the theme of this post. People lie. (By the way, we no longer deliver the content after the form is completed, we email a link to the content. This ensures they use a valid email address.) First Name : zxzx Last Name : zxzx Email (valid corporate email address is... [read more]

Sales Tip to Dear Mike: Unsolicited E-Mail Not Effective in Sales Anymore!

October 27, 2011 by Lori Richardson
with 75 views
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Image: Sean MacEntee/Flickr(Creative Commons)

When will salespeople realize that old tactics to get attention do not work in a modern sales world? Below is part of a real, actual email that was found in our spam folder – so even Gmail knew we didn’t want it! My note to “Mike” is after his email to me: [read more]

What If Everything You Believe about Social Media is Wrong?

October 27, 2011 by Debra Ellis
with 64 views
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What if going viral was the beginning of the end for your company instead of a dream come true? Or, spending hours on end tweeting, posting, and conversing was an epic waste of time? What if you could get past the hype and discover the real secret to social media success? [read more]

Deliver a Psychic Pizza with B2B Marketing

October 24, 2011 by Ardath Albee
with 56 views
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Catching up on my reading this weekend, I came across an interview in the AMA's Marketing News magazine with John Goodman, vice chairman of Tarp Worldwide Inc. In case you're not familiar, his firm is the one that discovered the ratio of 5:1 for cost of acquiring a new customer vs. keeping an existing one. He also says that, for B2B,... [read more]

What a Painting Van Taught Me About Marketing Differentiation

October 21, 2011 by Nancy Nardin
with 65 views
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Photo: Elvert Barnes/Flickr (Creative Commons)

If you had a vacant property in need of painting and were staring at a list of painting contractors, who would you call? I’d call ”Vacant Only Painting.” I’d figure they must be the best because that’s what they specialize in. [read more]

11 Reasons Why Your Direct Mail Program Failed

September 13, 2011 by austinwilliams
with 87 views
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Image: Courtesy of author blog

Direct mail is a powerful communication tool with amazing targeting abilities and the potential to reach people that can't be reached online. When they work, they work well; but when they fail, it can hit your brand hard. [read more]

How to turn a good white paper into a great lead generation piece

August 8, 2011 by Jeffrey Ogden
with 245 views
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B2B Lead Generation: Great content or a great lead generation tool. What’s the difference? Jonathan Kantor of White Paper Source also blogged about this. Do you want a trickle of leads or a flood? Since we’re just about to start a new white paper for a top marketing automation software firm, this is a timely post. We’ve penned three... [read more]

The Handwritten Prospecting Letter

August 4, 2011 by Dave Brock
with 207 views
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Image source: www.partnersinexcellenceblog.com

I’ve been tracking some discussions about old school approaches to engaging customers.  There are a number people talking about the power of handwritten thank you cards and notes (I’m a real fan of this myself).  One of my clients has done a study and has found brief handwritten introductory prospecting notes, with hand... [read more]

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