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5 Secret-Weapon Keyword Generation Tools For More Visible Content

May 7, 2012 by John Souza
with 154 views
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Image: Courtesy of keywordtoolcampaigns.com

you’ll get this right, is if you have a secret weapon in your marketing arsenal – some brilliant keyword generation tools to soup up your content SEO! Today, I’m giving you my top 5 list of these tools, and why you should be using them. [read more]

Branding Is Over. Move On.

May 7, 2012 by Dannielle Blumenthal, Ph.D.
with 226 views
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Image: Anthony Catalano/Flickr

Not long ago I realized once and for all that branding, as a profession and as a goal, was completely finished. [read more]

Customer Care is the New Mainstream

April 5, 2012 by Alex Hisaka
with 81 views
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Image: Ayubansari /Shutterstock

In today’s world, any business can connect to its customers via many channels -- email, Facebook, Twitter, phone, live chat, web -- and the technologies to do this are available and within reach of even the smallest of small businesses. Where a sharp business focus on customer satisfaction used to be a rarity, it’s now commonplace. [read more]

If My B2B SEO is Great, Do I Need to Invest in PPC?

March 19, 2012 by Shannon Suetos
with 16 views
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Photo Credit: allopinionsarenotequal.com

If you tested a pay per click campaign in the past, why did you give up on it? There are a couple reasons a B2B PPC campaign could fail. [read more]

Advertising Rush Limbaugh Red And Blue

March 12, 2012 by Mike Frey
with 97 views
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It’s not the first nor will it be the last time that Rush Limbaugh has stuck his foot in his mouth. If you’re a small business that has been buying the station that airs him, nothing has really changed. [read more]

When Maintaining Brand Integrity Can Hurt...

March 1, 2012 by Daniel Stepanic
with 63 views
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After nearly a 17-month hiatus, Mad Men is back on the air later this month. But Season 5 of AMC's 4-time Emmy award winner for 'Best Drama' is already stirring up plenty (of drama). [read more]

What a Super Bowl Ad Really Should Be

February 27, 2012 by David Meerman Scott
with 49 views
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This commercial tells a powerful story. It doesn't talk about the product directly. Yet there is no mistaking what the benefits of the product are even though they are not spoken. The spot uses humor but in a powerful way. It is memorable. [read more]

If Google Knows You Better, Will it Produce Better Results (Or Will You Just Feel Invaded)?

February 21, 2012 by Sam Richter
with 255 views
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Image: 05comm/flickr(creative commons)

As of March 1, 2012 Google will share all of the information it has about you with its various services in an effort to help better predict what you’re looking for so Google can provide better results. Or said another way, everything you do on the Google search engine, with your Google+ account, on your Android phone, in your Gmail account, on your Google Calendar, with your Google Contacts, and on YouTube will be tracked and the information integrated, archived, and tied back directly to you. [read more]

The Psychology of Color [Infographic]

February 14, 2012 by Drew McLellan
with 562 views
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Color (or the lack of color) triggers a very powerful emotional response in us.  We can use insight as we select company colors, design logos, create ads, build websites and even create products. Check out this fascinating infographic on how we react to color.   Bravo to CertaPro Painters for creating this and Cool... [read more]

The Super Bowl’s Intended Receivers

February 9, 2012 by Denise Yohn
with 21 views
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Super Bowl advertisers could learn a thing or two from Eli Manning. The Giants’ quarterback threw some crisp, clean passes in Sunday’s Super Bowl because he was crystal clear about who the intended receiver was. [read more]

My 2012 Super Bowl Commercials Report Card

February 6, 2012 by Stephen Gates
with 394 views
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I know that the last thing the world needs is another Super Bowl commercials top 5 list but since my beloved Pittsburgh Steelers weren’t playing this year I had nothing better to do. TOP 5 M&M’s “Just My Shell” I have loved the M&M’s commercials for a long time because they are so funny and since they have stayed with the same... [read more]

The Real Winners of Super Bowl Ad Race

February 6, 2012 by Jennifer Roberts
with 92 views
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Image: Courtesy of author blog

The 2012 Super Bowl was a great example of why moving beyond simple buzz and sentiment metrics is required to get a true understanding of what most resonates with consumers. CI’s engaged consumers metric (taking into account several levels of positive word-of-mouth as well as negative reactions), revealed the clear winner of Super Bowl advertisers (as of the end of game night, 11PM ET): M&Ms. [read more]

Social Media Co-Opts the Super Bowl

February 6, 2012 by Pam Dyer
with 51 views
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Image: Courtesy of author blog

Watching the Super Bowl used to mean hanging out with your friends, eating lots of fattening appetizers, and being glued to the widescreen TV to not only watch the game, but to watch the commercials, too. This time around, the element of surprise is gone — advertisers have been posting their ads on Facebook, YouTube, and their own websites, some for weeks. [read more]

5 Cutting Edge Social Media Trends For Small Businesses

January 27, 2012 by John Souza
with 652 views
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Image: Courtesy of Avenuesocial.com

As we soldier on, deep into the tail end of January, it’s always a good idea to stop and take stock of the latest trends in social media. There’s so much change going on across the board, that you’ll definitely want to keep an eye on trends that could benefit your social marketing campaign in the future. [read more]

For Every Brand A Freak ('Milton's Red Stapler')

January 19, 2012 by Dannielle Blumenthal, Ph.D.
with 66 views
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My sister prides herself on being professional and reserved.But if you put her anywhere near a Staples or an Office Depot, better stand back. As soon as she sees those two-toned binders with the endless organizer flap pockets - she loses all sensibility.Do you make the mistake of thinking that your product is boring?If you do, why are... [read more]

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