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social selling

Take the Guesswork out of Social Influence

May 14, 2012 by Scott Miller
with 26 views
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Image: nokhoog_buchachon/Shutterstock

From a sales perspective – I need not only social influence but specific actions taken and I need to know exactly what is being said on social media relative to the product I am selling. In other words, I need to score individuals based on their social actions, social attributes, and keywords that are important to me. [read more]

How to Generate Online Buzz: The Birds and the Bees

May 10, 2012 by ilona olayan
with 56 views
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Image courtesy of Eurapart/Flickr.

It’s a statement I hear a lot from entrepreneurs and small business owners. These pros understand the nitty-gritty of their business, whether it’s baking cupcakes or defending clients, but often haven’t yet learned the basics of online buzz. I get the sense, sometimes, that “we’re launching a Facebook Page, etc.” is vague-speak for “we’re building it and people will come (and spend).” [read more]

We’re Ready for the Omnichannel Revolution –Are You?

May 10, 2012 by Lisa Arthur
with 35 views
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Image: .shock /Shutterstock

Virtually every aspect of our lives –the way we work, shop, communicate, seek information, spend our free time, etc. –is becoming digitized, and that means data is being produced at a tremendous clip. In fact, according to McKinsey, the world’s data is now doubling every two years.Marketers are feeling the impact. McKinsey also... [read more]

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Social Selling, SalesChaosTV, and No B.S.: Learn for Yourself Next Wednesday

April 27, 2012 by Paul Simon
with 103 views
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Plenty of terms describe either or both of the guys who make up SalesChaosTV. Another thing you certainly can say about Dan Waldschmidt and Todd Schnick is that neither hesitates to speak frankly about what’s on their mind. [read more]

New Framework for Social Media Analytics [Infographic]

April 19, 2012 by Mike Lewis
with 339 views
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In our latest white paper, Actionable Social Analytics: From Social Media Metrics to Business Insights we unveiled the Social Analytics Framework for Marketing and Sales Effectiveness. Use this framework to determine KPI’s according to marketing objective. [read more]

The Shopper Economy: 5 Questions with Liz Crawford

April 11, 2012 by Mike Lewis
with 33 views
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"I am pointing out a new dynamic where a shopper can actually earn value in exchange for one of four behaviors: paying attention, participating, advocating, or committing. None of these behaviors directly involve purchase. The shopper can earn value by simply behaving." [read more]

Responding in "Social Web" Time

April 9, 2012 by Michael Fauscette
with 131 views
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The social web has some key characteristics that are impacting expectations, for example it's real time, open , interactive, has global reach, empowers the individual and is controlled from the end points, the individual. This creates some challenges for businesses and some opportunities [read more]

Pinterest: The Good, the Bad and the Ugly

April 6, 2012 by Lisa Arthur
with 42 views
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Image:    Emilian Robert Vico/Flickr

Pinterest is headed straight towards the head of the pack. The three year-old “social scrapbooking” community took the web by storm in 2011, reaching headline-grabbing double-digit-million monthly visitors faster than any other website before it—including perennial favorite, Facebook. [read more]

Customer Care is the New Mainstream

April 5, 2012 by Alex Hisaka
with 81 views
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Image: Ayubansari /Shutterstock

In today’s world, any business can connect to its customers via many channels -- email, Facebook, Twitter, phone, live chat, web -- and the technologies to do this are available and within reach of even the smallest of small businesses. Where a sharp business focus on customer satisfaction used to be a rarity, it’s now commonplace. [read more]

Not All Fun and Games: One Call Center's Performance Success through Gamification

April 3, 2012 by Andre Bourque
with 176 views
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Gamification is not just fun and games. For this call center and the Bunchball platform, it's about serious results. [read more]

Create More Value than Content....

April 2, 2012 by Anna Farmery
with 31 views
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"Create more value than you capture." I love that idea. I love it in terms of social marketing. I love it in terms of leading people. I love it in terms of being the best human being that you can be! [read more]

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Why Today's Selling Rules Are Crazy-Busy (Video)

March 29, 2012 by Paul Simon
with 60 views
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Spend just a few minutes talking with Jill Konrath, the keynote speaker at the upcoming Inside Sales Leadership Summit, her and you come away energized, overwhelmed just a little, and possessing not just a few innovative suggestions. [read more]

How To Reach Emerging Market Consumers With Social Media

March 21, 2012 by John Souza
with 88 views
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Image: blogs.forbes.com

Approximately 60% of the global population comes from emerging markets. They’re going to become more and more important as buyers, fans and communities for your business. That’s why you need to know how to reach these demographics. [read more]

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B2B, B2C or Just Social Selling? From SalesChaosTV

March 16, 2012 by Dan Waldschmidt and Todd Schnick
with 135 views
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When it comes to social selling, is there really a need to distinguish between B2B, B2C or event B2Z? Not really, says SalesChaosTV co-anchor Todd Schnick, because what it really comes down to is one human selling to another. “These distinctions,” Schnick says, “all all crap.” [read more]

24 Tips to get the CEO & Corner Office to Say Yes to Social Media!

March 14, 2012 by Pam Moore
with 96 views
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Image: Courtesy of author blog

You know there is a world of social opportunity for you, your company and your brand. You have an already enabled, empowered and self-tweeting community if you could just get out there and engage with them. What is holding you back? [read more]

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