social media posts, articles, and infographics

The Ins and outs of a Killer Social Media Marketing Plan

May 16, 2012 by James Debono
with 26 views

Image: Tashka2000/Shutterstock

Like any other plan, a strategic Social Media Marketing Plan incorporates sections on goals, objectives, target markets, methods, costs and return on investment. The most important function to remember is not to follow the plan slavishly, but allow it to force you to consider the various options of social media marketing before you invest too much effort and or money. [read more]

Chatting up Influence with Dave Balter, CEO of BzzAgent

May 15, 2012 by Mike Lewis
with 7 views

Dave Balter

We recently caught up with Dave Balter of BzzAgent, to interview him for our latest e-book, 3 Keys to Influence: Understanding and Leveraging Social Capital, and to talk about influence and how marketers can leverage it. [read more]

Exploring Strategies For Successful Social Engagement with Travis Unwin of Sitewire

May 9, 2012 by Mike Lewis
with 39 views

Travis Unwin

Travis Unwin, Director of Media Strategies for Sitewire, a digital marketing and interactive advertising agency, shares some of his team’s best practices for social media strategy and engagement. [read more]

Branding Is Over. Move On.

May 7, 2012 by Dannielle Blumenthal, Ph.D.
with 226 views

Image: Anthony Catalano/Flickr

Not long ago I realized once and for all that branding, as a profession and as a goal, was completely finished. [read more]

Audio Archive: B2B Selling-Navigating Social Media Tactics

May 3, 2012 by Paul Simon
with 52 views

B.S., Brilliance, and B2B Selling:Navigating Social Media Tactics Five Years LaterYou’ve heard about them, you’ve seen their Internet TV episodes and now you can meet them live! Hold onto your hats because you’re in for a wild ride as you learn how to be more effective in growing your business.Listen to the anchors of SalesChaosTV, Todd... [read more]

Understanding and Leveraging External and Internal Influence for Increased Sales

May 3, 2012 by Mike Lewis
with 25 views

As marketers, our ultimate goal is to influence others – to develop affinity for our products, to act in support of our values, and to choose our brand over those of our competitors. Leveraging influence is the single most effective and enduring asset we have in our marketing arsenal. impact critical business drivers such as sales. [read more]

PowerViews with Paul Gillin: Social Media – Pick Your Spots & Focus

May 2, 2012 by Dan McDade
with 58 views

A video interview with Paul Gillin, who notes social media going mainstream is hot. Social media is becoming an integral part of the marketing mix for companies looking to grow their presence with both business and consumer clientele. [read more]

Evolving Social Media Analytics: Insights from Marshall Sponder

May 1, 2012 by Mike Lewis
with 76 views

Image: Soulart /Shutterstock

Social media analytics is rapidly evolving, always challenging the ways marketers measure and draw insights from web and social media. To get the inside scoop on the current state of social analytics we turned to analytics guru Marshall Sponder. [read more]

The Benefits of Social Media for Businesses

April 27, 2012 by Alex Hisaka
with 467 views

Image: mypokcik /Shutterstock

Social media gives businesses a new way to interact with customers. It’s no longer enough that a strong marketing initiative will turn consumers into customers. Your business needs to create strategies that link the customer experience with the technologies and systems required to deliver the right content at the right time. If brands want to stay relevant in the digital era, they have no choice but to adapt. [read more]

Social Analytics Zen: Combining External and Internal Social Metrics for Business Insights

April 24, 2012 by Mike Lewis
with 111 views

Image: Koshka Chi/Shutterstock

As a marketer, you probably daydream about impressing your CEO with unforgettable statistics from your social media campaigns that clearly articulate the ROI. There is a budding business discipline around social analytics, which aggregates and analyzes online conversations and social activity generated across social channels and enables organizations to act on the derived intelligence to drive business results. But how does one get to the ultimate state of social media bliss? To achieve social analytics Zen, you have to marry the yin and yang of social media analytics. Here’s how you can do that. [read more]

4 Key Features Your Social Intranet Should Have

April 24, 2012 by Andre Bourque
with 243 views

Image source: 123rf.com

Adapted from Ragan Communications, these are the four features the company advises organizations seek out when evaluating a social intranet solution. [read more]

Marketing Beyond the Chit Chat in Social Media

April 19, 2012 by Ardath Albee
with 67 views

Image: enciktat /Shutterstock

As human beings, we learn through asking and answering questions. As business people, we have priorities to address and problems to solve to meet objectives. When faced with a problem, the first thing most of us do is ask, How do I fix that? What are my options? Or even, Why should I fix it? Do I really need to? [read more]

Top 15 Influencers to Follow in Web & Social Analytics

April 10, 2012 by Mike Lewis
with 178 views

It’s time marketers stop collecting data for data’s sake and start it for culling insights. That’s where social analytics comes in. Here are the top social and web analytics experts to follow [read more]

Customer Care is the New Mainstream

April 5, 2012 by Alex Hisaka
with 81 views

Image: Ayubansari /Shutterstock

In today’s world, any business can connect to its customers via many channels -- email, Facebook, Twitter, phone, live chat, web -- and the technologies to do this are available and within reach of even the smallest of small businesses. Where a sharp business focus on customer satisfaction used to be a rarity, it’s now commonplace. [read more]

Social Analytics: Deriving Insights for Increased Marketing and Sales Effectiveness

April 5, 2012 by Mike Lewis
with 23 views

Marketers need to understand what they should measure and how they should approach the analytics process so they can learn actionable insights to better engage customers, establish loyalty and drive sales in this rapidly changing environment. Enter actionable Social Analytics. [read more]