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Facebook Buys Instagram for $1Billion. Images Are Becoming More Important in social media

April 10, 2012 by Matt Rhodes
with 47 views
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Image: Matt_London

There is, of course, nothing new about us sharing messages through images. We know that we’ve been doing it for over 32,000 years. That’s a lot longer than we’ve been sharing things with the written word. But until relatively recently sharing images online was not as easy [read more]

Social Analytics Meets Social Intelligence, Facebook Premium Offers

March 6, 2012 by Mike Lewis
with 49 views
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Social marketers are always on the lookout for solid ways to measure and analyze performance. When it comes to content effectiveness, the more experienced marketers are moving away from asking “What happened?” to “Why did it happen?” In their quest to understand what content works, they are starting to seek answers to what their most successful social activity was today, yesterday, last week or last month. [read more]

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Dealing with Negative Comments On your Business Facebook Page

February 24, 2012 by Ed Roberts-Beardsell
with 253 views
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Photo: Umberto Salvagnin/Flickr(creative commons)

A look at business Facebook pages and tips and tricks to help any small business turn negative and potentially damaging Facebook comments into a positive testimonial for your business. [read more]

Social Marketing Tools Hype Cycle

February 8, 2012 by Brian Hodgson
with 222 views
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Since joining Oz I have spent more time digging into the social marketing tools, and thought it would be helpful to create a Gartner style hype cycle of the major ones.  Also my focus is for B2B marketing which will skew my perspective. LinkedIn – Given this is the most business focused tool , LinkedIn is furthest along in the... [read more]

Breaking Down Walls: A Facebook Marketing Discussion with John Haydon

January 30, 2012 by Mike Lewis
with 40 views
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What affect does Facebook page design have on increasing fans and engagement? It’s all about maximizing your first impression to convert visitors into fans. There are two major elements that have a significant impact your initial impression, your page’s profile picture and a custom welcome page. [read more]

How to Be More Social in Five Seconds or Less

January 5, 2012 by Matt Heinz
with 209 views
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Image: Courtesy of author blog

So you want to be more active in your social circles but don’t have time. It takes too long to think about new content, to be thoughtful in a response or comment, and there are far too many social networking sites to monitor. [read more]

Facebook’s New Timeline Could be a Boon for Brand Marketing

December 18, 2011 by Pam Dyer
with 223 views
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Facebook rolled out Timeline this week, and brands are eager to take advantage of the new feature. The social network isn’t letting brands create their own Timeline pages yet and hasn’t given guidance about when that feature will be available. “We are currently focused on Timeline for individuals and will consider how to make consistent... [read more]

140 Predictions About Social Marketing – 34 Experts on 2012

December 14, 2011 by Mike Lewis
with 95 views
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We all wish we had a crystal ball we can peek into and tell the future. Short of counting on miracles to lead our way, the team at Awareness connected with some of the best and the brightest in marketing to ask them the difficult questions around what 2012 has in its social marketing store for us. [read more]

How To Deal With Negative Comments on Facebook

December 12, 2011 by John Souza
with 395 views
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Image: Blog.journalist.com

One day, out of the blue – you’re going to publish something, or do something, that results in negative feedback on Facebook. The question is, what are you going to do about it? Today’s post is all about dealing with aggravated, upset fans on your Facebook page, and keeping your social reputation intact. [read more]

The Cost of Marketing on Facebook [Infographic]

December 4, 2011 by Pam Dyer
with 654 views
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  With close to one billion members, Facebook is a very attractive marketing platform. The Facebook Advertising team has done a great job of working with company engineers to build a self-service, easy-to-use product that makes Google AdWords look quaint by comparison. Advertisers can target users by age, location, or area of... [read more]

The Facebook Newsfeed: How to Use it for Increased Engagement

November 30, 2011 by John Souza
with 3,000 views
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Image: Labnol.org

It’s a well known fact that once a fan has liked your page, they very rarely return. But that doesn’t matter anymore – not with the newsfeed at your disposal. [read more]

LinkedIn for Sales People in 30 Minutes a Week

November 28, 2011 by Miles Austin
with 950 views
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Image: © Marima - Fotolia.com

I consider LinkedIn the primary social platform for a business professional. If you can only pick one of the big four platforms to engage with as you begin, LinkedIn should be your choice. The following twelve activities can be completed weekly, within approximately 30 minutes. [read more]

How Social Media Enables 'Just Looking' Customers to Generate Sales

November 18, 2011 by Matt Rhodes
with 211 views
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Photo: elliemaeink.blogspot.com

Who is your most valuable consumer? The one who buys the most from you, the one who generates the most margins or the one who spends the most time in your stores? [read more]

Seriously, What’s a 'Like' Worth on Facebook?

November 7, 2011 by Marc Meyer
with 156 views
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A good friend who is the SVP of marketing for a very large Fortune 500 company recently asked me via email the following question(s) Do you believe in the Klout score? If you were to set a KPI for success in social, would it be FB likes? and if not, what would you recommend?  My view on this is that FB likes is not the right metric... [read more]

How Small Businesses Can Leverage Social Media.

October 7, 2011 by Dr Vikram Venkateswaran
with 294 views
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Photo: Bruno Cordiolioi/Flickr (Creative Commons)

Small businesses always do have enormous challenges while getting their message out in the market place. Their small size and limited budgets always do deter them from going all out on traditional marketing channels. But with the advent of social media, this dis advantage has reduced significantly and if used well social media platforms can greatly enhance the market reputation of small businesses within their local community. [read more]

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