Our network

sales metaphor

Metaphor Shapes Obama's Selling Points

January 27, 2012 by Anne Miller
with 52 views
0

Photo: Anna/Flickr(creative commons)

 

What do you do to sell your idea of unity to an audience that is diverse, divided, and, in many cases, downright hostile to you and your views? Engage them immediately through metaphor. That is exactly what President Obama did in his State of the Union speech. [read more]

Logo