In his just-published “
The Shift: The Transformation of Today’s Marketers into Tomorrow’s Growth Leaders,” Scott Davis reviews the new marketing landscape in which today’s new breed of “visionary marketers” have become a catalyst for growth in companies.
Scott is a senior partner of
Prophet, based in Chicago, with 20 years of brand, marketing strategy, and new product development experience. Prophet clients he has worked include GE, ExxonMobil, Johnson and Johnson, Boeing, and Allstate. A familiar figure at branding conferences, he is frequently cited in publications such as
The Wall Street Journal,
Brandweek, and
Marketing News. He’s an Adjunct Professor at the Kellogg School of Management at Northwestern University and a guest lecturer at other top graduate schools.
In this interview, Scott talks about the marketer’s “journey” and about the five shifts that marketers must implement if they are to abandon traditional marketing ways and successfully embrace the new and "begin leading the charge to growth in their organizations."
Listen now: