By Sean Maguire
comScore yesterday released March 2008 data depicting Google’s continued assault on the online video watching market. With 4.3 billion videos viewed during the month, representing a 38% share of all videos, Google gained 2.6-percent over the previous month. Google’s video flagship YouTube accounted for 98% of its total.
U.S. Internet users viewed 11.5 billion online videos during the period, a 13-percent gain versus February and a 64-percent gain versus March 2007.
|
Top U.S. Online Video Properties* by Videos Viewed
March 2008
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
|
|
Property
|
Videos
(000)
|
Share (%) of
Videos
|
|
Total Internet
|
11,476,886
|
100.0
|
|
Google Sites
|
4,358,306
|
38.0
|
|
Fox Interactive Media
|
477,621
|
4.2
|
|
Yahoo! Sites
|
328,087
|
2.9
|
|
Viacom Digital
|
249,285
|
2.2
|
|
Microsoft Sites
|
245,453
|
2.1
|
|
Time Warner - Excl. AOL
|
159,009
|
1.4
|
|
Disney Online
|
108,055
|
0.9
|
|
ABC.COM
|
100,051
|
0.9
|
|
AOL LLC
|
100,044
|
0.9
|
|
ESPN
|
89,760
|
0.8
|
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
Other Notable Numbers:
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73.7 percent of the total U.S. Internet audience viewed online video.
-
84.8 million viewers watched 4.3 billion videos on YouTube.com (50.4 videos per viewer).
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47.7 million viewers watched 400 million videos on MySpace.com (8.4 videos per viewer).
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The average online video duration was 2.8 minutes.
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The average online video viewer watched 235 minutes of video.
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