Charles H. Green is a speaker and executive educator on trust-based relationships and Trust-based Selling in complex businesses. He is author of Trust-based Selling (McGraw-Hill, 2005), and co-author of The Trusted Advisor (with David Maister and Rob Galford, Free Press, October 2000).

Charles has spoken before a variety of industry and functional groups. An engaging and content-rich speaker, he has taught in executive education programs for the Kellogg Graduate School of Business at Northwestern, and for Columbia University Graduate School of Business, as well as through his own firm, Trusted Advisor Associates. His work centers on improving trust-based relationship and business development skills for businesses with complex service offerings.

Charles is a graduate of Columbia College (BA Philosophy, 1972) and of the Harvard Business School (MBA, 1976). He spent the first twenty years of his career with the MAC Group and its successor, Gemini Consulting, where his roles included strategy consulting (in Europe and the United States), VP Strategic Planning, and a variety of other firm leadership positions.

Charles' clientele includes technology businesses, professional services firms, financial services organizations, businesses selling complex services, and organizations with internal consultative functions like IT, legal, consulting and human resources .

In addition to his books, he has published articles in Harvard Business Review, Directorship Magazine, Management Consulting News, CPA Journal, American Lawyer and Commercial Lending Review, is an occasional featured blogger at The Huffington Post, and a contributing editor at RainToday.com.

Latest Posts

Email marketing tips...brief, bold and germane (Sep 3, 2008 05:23)
You've tried all kinds of configurations and formats, but your email communications still aren't gen..

Content Design for Nurturing Insights (Aug 20, 2008 22:02)
You've gone out and gotten yourself some great technology to power your nurturing efforts. Software ..

Inactive Leads - Keep or Purge? (Aug 15, 2008 22:30)
I was reading the Marketing Sherpa Email Benchmark Report and learned (among other things) that 61% ..

Marketing Behaviors that Build Trust (Aug 11, 2008 16:54)
As we strive to become customer centric, there's a lot said about establishing trust via your market..

The beauty of a niche (Jul 31, 2008 07:00)
A niche is particular. It's a slice of the whole picture with a narrow focus of interest. A niche is..

Email marketing tips...brief, bold and germane (Sep 3, 2008 05:23)
You've tried all kinds of configurations and formats, but your email communications still aren't gen..

Content Design for Nurturing Insights (Aug 20, 2008 22:02)
You've gone out and gotten yourself some great technology to power your nurturing efforts. Software ..

Inactive Leads - Keep or Purge? (Aug 15, 2008 22:30)
I was reading the Marketing Sherpa Email Benchmark Report and learned (among other things) that 61% ..

Marketing Behaviors that Build Trust (Aug 11, 2008 16:54)
As we strive to become customer centric, there's a lot said about establishing trust via your market..

The beauty of a niche (Jul 31, 2008 07:00)
A niche is particular. It's a slice of the whole picture with a narrow focus of interest. A niche is..